Category Archives: Cut Study

Pictures As Proof: Carrie Underwood & “Before He Cheats”

There are a lot of great things about “Before He Cheats” by Carrie Underwood (written by Josh Kear and Chris Tompkins).

But today I want to focus on one.  The writers never call the cheating boyfriend a name.  They never call him a jerk, a loser, etc.  Instead, they use the lyrics to paint a picture of this guy that leaves the listener thinking, “Man, what a loser!”

If Carrie just called the guy a jerk, I might believe her.  Or I might just think she’s a bitter, psycho ex-girlfriend.  But the pictures are the proof.  The writers prove to us that this guy is a jerk- we’ve seen him in action (up behind the girl showing her how to shoot a combo, buying her drinks, and dabbing on $3 worth of that bathroom Polo, etc).  Therefore, when Carrie takes it out on his truck, you at least agree that he was due some payback.

The lesson for me is: If you want the listener to think someone is a jerk, a hero, a great lover, whatever- don’t just tell the listener so.  Use pictures as proof.

Strong imagery like we find in “Before He Cheats” can really make a song stand out. If you want to build YOUR imagery skill so that YOUR songs stand out, I have a great opportunity for you. In Songwriting Pro’s upcoming live online workshop, I’ll reveal several techniques that I and other pro songwriters use to create killer imagery.

CLICK HERE IF YOU WANT YOUR SONGS TO STAND OUT.

God Bless,

Brent

Anything you’d like to add or ask?  Leave a comment!  Also, are there any topics  you’d like to see addressed in a future MvR post?  Thanks!

Brent is a hit songwriter with cuts by Alan Jackson, Randy Travis, Lady Antebellum, Joe Nichols, Gord Bamford, Ray Stevens, and more.  He’s written a top 5 hit in the US and a #1 in Canada… so far.

Cut Study: Ray Stevens “Caribou Barbie”

Ray Stevens- We The People

Disclaimer: The song, “Caribou Barbie,” is a political song with a definite point of view.  This post, however, is NOT political.  The point here is to share the process by which the song got cut.  It appears on Ray’s album, “We The People.”

I was blessed to have written “Caribou Barbie” for Ray Stevens.  Ray is a comedy legend with songs like “The Streak” “The Mississippi Squirrel Revival” and “Everything Is Beautiful.”  Today, I’d like to briefly discuss how we got the song cut and what you might learn from it.

I captured the title in my hook book.

I heard Sarah Palin referred to as “Caribou Barbie” during the 2008 Presidential campaign.  My brother-in-law, Matt Cline, was contemplating a political comedy album, and we thought it would be a good title- even though we didn’t know how to write it.  When McCain / Palin lost, I tucked the title in my hook book, figuring it would never be relevant again.

I had access to the artist’s camp.

Matt was published by Ray Stevens at the time, and we were hoping Ray would do a political album.  When he finally decided to, we started pulling ideas together for it.  If I hadn’t had access to the camp via Matt, I wouldn’t have even heard about the project until it was already finished.

I squeaked my wheel.

I was over at Ray’s office one day, and he was in a meeting.  When Suzi, Ray’s daughter, poked her head out, I offhandedly said, “Hey, I have a song idea for Ray.  It’s about Sarah Palin, and it’s called “Caribou Barbie.”  She laughed and went back into the meeting.  Later that afternoon, I was over in Ray’s parking lot picking up my car when Ray happened to walk outside.  He said, “Hey, I wanna hear ‘Caribou Barbie’.”  I said, “I’ll write it!”

I picked my cowriters strategically.

Since the artist had already said he wanted to hear my idea, I knew it would be easy to find a cowriter.  So, the question was, “who’s best?”  It was an easy call- Matt Cline and Max T. Barnes.  Both these guys wrote for Ray’s publishing company, so he’d have extra incentive to cut it.  They were also dialed in to the project, having songs in the mix already.  Plus, they’re a great hang and really good writers.  I called them up, and we met at Ray’s the next morning.

We wrote the song with the artist in mind.

Obviously, we kept Ray top-of-mind as we wrote the song.  What does Ray want to say?  What’s his musical style?  Is X-Y-Z his brand of humor?  We wrote it and laid down a worktape that day.

We pitched the song directly to the artist.

The next day, Matt and Max played “Caribou Barbie” for Ray.  We were open to his suggestions, but other than a few tweaks Ray made in the studio (including the word ‘jackass’- that wasn’t me), it was pretty much the same.

There you go.  Preparation (hook book) + access (cowriter) + action =  a cut.  Every cut has its own particular details, but I hope my story helps you on your journey.

God Bless,

Brent

YOU VS…

You can check out “Caribou Barbie” on iTunes by clicking here.  Don’t say I didn’t warn you!

What did I miss?  Anything you’d like to add or ask?  Leave a comment! (Unless you just want to go on a political rant- that isn’t the point of this blog or post.)

SHOUT OUT…

Big shout out to Gord Bamford, who has the #1 country song in Ireland this week (Dec. 2013) with a song we wrote called, “When Your Lips Are So Close.”  It hit #1 in Canada a couple weeks ago, and it’s good to see it making its way across the globe!

www.gordbamford.com

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If you like this blog, don’t miss a single post!  Subscribe by putting your email in the “Follow Man vs. Row via E-mail” section on this page.  It’s either in the upper righthand corner or down below.   Also, please share this blog with anyone you think would benefit from it.  I appreciate it when you share it on Twitter, Facebook, and anywhere else.  Thanks!

Brent’s Twitter: @Razorbaxter

Brent Baxter Music:  http://www.brentbaxtermusic.com

Cut Study: Joe Nichols “Crickets”

joe-nichols-crickets

I’m blessed to have the title track to Joe Nichols’ new album, “Crickets,” on Red Bow Records.  Last week, I discussed some of the creative and business choices which went into writing the song.  You can read that post by clicking HERE.  The journey of this particular song, I think, provides some valuable lessons.  Here are a few of them:

Value brings opportunity.

Bill Whyte and Lisa Shaffer had the idea for “Crickets.”  I’d never written with Bill, but I’d written several songs with Lisa.  She thought my sense of humor, storytelling and lyrical sensibilities would be a good fit for the song, so they invited me in.  (Thank you!)  Simply put, I was invited in by two good writers because they believed I would add value.

Nobody gets it right all the time.

After we finished the song, we liked it and wanted to demo it.  My publishing deal at the time was ending, but I turned it in hoping they’d love it and cover the demo costs (after all, my advance was going away, and I was about to be broke).  Well, they didn’t know exactly what to do with the song, so they didn’t want to demo it.  But it was still stuck there.  So, my publisher was wrong because the song eventually got cut anyway.  I was wrong because for the price of 1/3 of a guitar/vocal, I could own the publishing on a Joe Nichols cut.  Ouch.

Write with go-getters.

Lisa and Bill, while disappointed that my publisher didn’t believe in the song, were not gonna quit on it.  They fronted the money and did a guitar/vocal anyway (they are both self-published).  Again, thank you, Lisa and Bill!

Don’t give up on a quality song.

“Crickets” was written in August of 2010, and it got cut in the summer of 2013- almost three years later.  It was put on hold by Luke Bryan and Easton Corbin, but overall, it wasn’t getting a lot of love.

New camps bring new opportunities.

I’d pitched “Crickets” for Joe Nichols several times when he was with Universal South, but I never could get anyone on his team excited about it.  Eventually, Joe left there and signed with Red Bow.  He also changed producers.  I pulled the song back out and pitched it to his new team.  This time, it got through.

Pitch your own songs.

The head of Joe’s label is a big decision-maker on every song his artists record.  I’d never met him, but I got his email address from a friend and sent him the song.  He called me later to put the song on hold for Joe.

The right outside song can still get cut.

The writers weren’t in the artist’s, label’s, or producer’s inner circles.  My publisher didn’t leverage influence to get it cut.  None of us are big-name writers.  But we wrote the right song and got it to the right people at the right time.

Thanks for reading!  Good luck, and happy hunting.

God Bless,

Brent

YOU VS…

What did I miss?  Anything you’d like to add or ask?  Leave a comment!  In the meantime, you can check out “Crickets” on Amazon here…

http://amzn.to/1bmCNd6

SHOUT OUT…

Shout out to Gord Bamford, who has taken “When Your Lips Are So Close” into the Canadian Country Top 10!  Thanks to my cowriters, Gord and Byron Hill- you two did a great job both writing AND producing the song!  You can check out Gord at…

www.gordbamford.com

You can also read the “Cut Study” for “When Your Lips Are So Close” by CLICKING HERE.

FOLLOW AND SHARE THIS BLOG

If you like this blog, don’t miss a single post!  Subscribe by putting your email in the “Follow Man vs. Row via E-mail” section on this page.  It’s either in the upper righthand corner or down below.   Also, please share this blog with anyone you think would benefit from it.  I appreciate it when you share it on Twitter, Facebook, and anywhere else.  Thanks!

Brent’s Twitter: @Razorbaxter

Brent Baxter Music:  http://www.brentbaxtermusic.com

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