Category Archives: Do Business Like A Pro

Do I need to go to a music or songwriting school?

Question:

Is it necessary to go to a school (college or university) to learn how to write songs?  Or is there a faster, better way?

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To BE a pro, you need to THINK like a pro, and this FREE ebook will help transform your thinking, your songwriting, and your success.  Get it today!

Click Here For The Book

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Answer:

No, you don’t HAVE to go to a college or university and get some sort of songwriting degree.

I don’t have anything against schools or schooling (in fact, I stayed in college and got my MBA), and I know some very talented, successful musicians who went to well-known music schools.

But those schools are very expensive.  These days, a great music eduction doesn’t have to be thousands and thousands of dollars per year.

I didn’t go to music school.  I went to business school.  All my songwriting training was through self-study, books, cowriters, and workshops.  It took time, but I eventually learned enough to get some cuts, hits, and publishing deals.

You can learn faster than I did – if you’re willing to focus.

There are so many more ways to learn songwriting – from anywhere in the world – now than there were when I was back in Arkansas.  Heck, I’m putting out valuable FREE content every week here at this blog and through my podcast (www.theclimbshow.com).

There are also paid courses and coaching where you can learn from the pros.  You get personalized attention for just a fraction of the cost (and time) of one semester of a college.  Plus, you can focus on what you REALLY want to learn.  (In other words, you don’t have to take math classes if you don’t want to.)

So if you have the ability to read this blog (and you obviously do), there is no excuse for you to put off your music education.

And believe me, if you want to get paid for your songwriting and music skills, you NEED to invest in yourself and your craft.  After all, many of the people competing against you for a spot on a record, on a stage, or on a record label ARE investing in themselves.

A little time and/or money invested in your craft can save you years and thousands of dollars of costly mistakes down the road.

Music schools aren’t a bad thing.  But a lot of you out there can make big gains in your songwriting and music career in a lot less time while spending a lot less money.  If you feel like you’re ready to get some more personalized, focused attention, I have a great opportunity for just a few folks.

In August 2017, I’m hosting “The C4 Experience” (C4X).  This is YOUR opportunity to really focus in on writing more commercial songs.  You’ll get expert coaching and a small, supportive community.  And with it being online, you can join us from anywhere in the world with an internet connection.  If you want details, just CLICK HERE.  Tickets are on sale now, and space is limited to only 10 songwriters!

God Bless and Enjoy the Journey,

Brent

Brent Baxter is a hit songwriter with cuts by Alan Jackson, Randy Travis, Lady Antebellum, Joe Nichols, Gord Bamford, Ruthie Collins, Ray Stevens, and more. He’s written a top 5 hit in the US and a #1 in Canada… so far.

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The C.L.I.M.B. #74: Understanding The Process

On today’s episode: Johnny and Brent discuss how the process of marketing YOUR music and growing YOUR fanbase has changed in the new music business.  If you want to grow your artist career, THIS is the podcast for you!

The C.L.I.M.B. Podcast Episode 74 is live and ready for download!

CLICK HERE TO DOWNLOAD THE C.L.I.M.B. ON ITUNES

CLICK HERE TO DOWNLOAD THE C.L.I.M.B. ON STITCHER (for Android)

CLICK HERE TO LISTEN ON THE C.L.I.M.B. WEBSITE

The C.L.I.M.B. stands for “Creating Leverage In The Music Business,” and that’s the goal of this podcast- to help singers, indie artists and songwriters like YOU to create leverage in the music business.  What is leverage?  It’s “strategic advantage; the power to act effectively.”  We want to help YOU make stuff happen in the music biz.

It’s exciting to see how folks are digging the show- and being helped on their CLIMB.  If YOU like it, we’d really appreciate it if you’d subscribe and leave a rating or review on iTunes.  Positive ratings and reviews help us to climb the iTunes rankings so more people become aware of the show and we can help more singers, songwriters, and indie artists like you make The CLIMB!The CLIMB iTunes review 3

CLICK HERE TO LEAVE AN iTUNES REVIEW

CLICK HERE TO DOWNLOAD THE C.L.I.M.B. ON ITUNES

If you aren’t on iTunes, you can listen to the show at our website:

TheCLIMBshow.com

If you have an Android phone, you can subscribe to the show on:

Stitcher

Thanks for your time. It means a lot to me, and hopefully it’ll be a lot of help for you!

God Bless and keep C.L.I.M.B.ing,

Brent

Brent Baxter is a hit songwriter with cuts by Alan Jackson, Randy Travis, Lady Antebellum, Joe Nichols, Gord Bamford, Ruthie Collins, Ray Stevens, and more. He’s written a top 5 hit in the US and a #1 in Canada… so far.

The C.L.I.M.B. #73: Cut/able Songwriting- Luke Bryan’s “Fast”

On today’s episode: Brent dives into Luke Bryan’s recent #1 hit and pulls out songwriting lessons YOU can use to make YOUR songs more commercial- and cut/able!

The C.L.I.M.B. Podcast Episode 73 is live and ready for download!

CLICK HERE TO DOWNLOAD THE C.L.I.M.B. ON ITUNES

CLICK HERE TO DOWNLOAD THE C.L.I.M.B. ON STITCHER (for Android)

CLICK HERE TO LISTEN ON THE C.L.I.M.B. WEBSITE

The C.L.I.M.B. stands for “Creating Leverage In The Music Business,” and that’s the goal of this podcast- to help singers, indie artists and songwriters like YOU to create leverage in the music business.  What is leverage?  It’s “strategic advantage; the power to act effectively.”  We want to help YOU make stuff happen in the music biz.

It’s exciting to see how folks are digging the show- and being helped on their CLIMB.  If YOU like it, we’d really appreciate it if you’d subscribe and leave a rating or review on iTunes.  Positive ratings and reviews help us to climb the iTunes rankings so more people become aware of the show and we can help more singers, songwriters, and indie artists like you make The CLIMB!The CLIMB iTunes review 3

CLICK HERE TO LEAVE AN iTUNES REVIEW

CLICK HERE TO DOWNLOAD THE C.L.I.M.B. ON ITUNES

If you aren’t on iTunes, you can listen to the show at our website:

TheCLIMBshow.com

If you have an Android phone, you can subscribe to the show on:

Stitcher

Thanks for your time. It means a lot to me, and hopefully it’ll be a lot of help for you!

God Bless and keep C.L.I.M.B.ing,

Brent

Brent Baxter is a hit songwriter with cuts by Alan Jackson, Randy Travis, Lady Antebellum, Joe Nichols, Gord Bamford, Ruthie Collins, Ray Stevens, and more. He’s written a top 5 hit in the US and a #1 in Canada… so far.

Which PRO should I join – ASCAP, BMI or SESAC?

QUESTION:  I want to be a pro songwriter.  So should I join a Performing Rights Organization (PRO) right now?  Which one should I join- ASCAP, BMI or SESAC?

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To BE a pro, you need to THINK like a pro, and this FREE ebook will help transform your thinking, your songwriting, and your success.  Get it today!

Click Here For The Book

_________________________________

ANSWER:

First, let me explain (briefly) what PROs do.  Performing Rights Organizations are basically collection agencies.  They collect performance royalties for their songwriter and publisher members.  Performance royalties come from sources including radio airplay, TV/film synch performances, live music venues, and digital sources.

If you get a hit single, it’s the PRO check you love seeing in your mailbox.

In the rest of the world, you only have the choice of one PRO in each country or territory.  However, in the USA, we have 3 PROs: ASCAP, BMI and SESAC.

A songwriter can only be a member of one PRO at a time.

So, should you join one now?  The short answer is “YES” – if you have cuts out there being played on the radio, in bars, in film/TV, etc.  If you’re getting a decent amount of plays (or if you’re a touring act playing originals), you’re earning money – BUT NO ONE IS COLLECTING IT FOR YOU UNLESS YOU’RE A MEMBER OF A PRO.  If that’s not your situation, you’re not in a hurry and I suggest you “shop” PROs patiently.

So, which PRO should you join?

Well, there will be arguments over which PRO pays the most money, which one is best for certain genres, etc.  I suggest you don’t worry about that right now.  After all, if you’re not making money off your music, it doesn’t really matter if one PRO pays slightly better than another.

Join the PRO where you find your champion.

I suggest trying to get meetings at each of the PROs – with different member representatives at each one.  If your songs aren’t good enough, you probably won’t find a champion.  Keep writing.  Keep learning.  Keep getting better.  And keep being professional when you DO have meetings.

Eventually, if you’re friendly and professional and your songs keep getting better, you’ll find a rep who will give you more time, more feedback and may even hook you up with cowriters and/or publishers.

Join the PRO that will help you make money, not one that will ONLY collect your money.

I’ve benefitted from having a champion at my PRO.  Chad Green was my ASCAP rep, and he helped me land my first publishing deal.  (He’s also opened other doors for me, which you can read about with a CLICK HERE.)

Do you have more questions about PROs – what they do, how to get a meeting, or how to get a 2nd meeting?  If so, I have a great opportunity for you.

On Tuesday, July11, 2017, I’m hosting an online “Know The Row” event with Senior Creative Director of Daywind Music and former ASCAP rep, Chad Green.  This is YOUR chance to connect with a music industry professional and to ask him YOUR questions.  With it being online, you can join us from anywhere in the world with an internet connection.  If you want details, just CLICK HERE.  Tickets are on sale now, and space is limited!

God Bless and Enjoy the Journey,

Brent

Brent Baxter is a hit songwriter with cuts by Alan Jackson, Randy Travis, Lady Antebellum, Joe Nichols, Gord Bamford, Ruthie Collins, Ray Stevens, and more. He’s written a top 5 hit in the US and a #1 in Canada… so far.

SWP 4

You’re Invisible To Publishers Without THIS (and it’s not a good song)

Most songwriters can’t seem to get a music publisher’s attention.  They’re simply invisible, or at least it feels that way.  And maybe your songs are good.  Maybe they’re really good.  But that doesn’t matter much if you’re missing the other key things you need to get on a publisher’s radar.

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To BE a pro, you need to THINK like a pro, and this FREE ebook will help transform your thinking, your songwriting, and your success.  Get it today!

Click Here For The Book

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You see, publishers are surrounded by songs and songwriters.  They find them at writers nights, they meet them at workshops, they often meet with new writers sent to them from PROs, other publishers, and friends.  Basically, they listen to songs and meet with songwriters. All. Freaking. Day.

Publishers are drowning in songs and songwriters.  And you’re offering them a cup of water.

So, how do you get publishers to notice YOU and YOUR SONGS?

REACH & FREQUENCY.

Before a publisher can even form an opinion of you as a songwriter, he or she must know you exist.  And they’ll never know you exist if you don’t reach them.

There are several ways to reach a publisher.  You can ping them on social media with something kind or helpful.  (Don’t be a taker.)  You might meet them at a workshop or event such as Songwriting Pro’s Play For A Publisher event.  Maybe they hear your name from another songwriter or see it on a lyric sheet as they listen to one of your songs.  Maybe they’ll see you at a writers night or shake your hand at an industry function.

You’ve reached the publisher and you’ve gotten their attention for a second, a minute, or even an hour.  But it’s not enough.

Even if they like you.  Even if they like your songs.  You walk out of that room, and “poof” – you’re invisible again.  They’ll have another meeting, go to another writers round or hear another batch of good songs.

You need frequency.  So get your frequency on.

You need your name, face and/or songs to reach that publisher again.  And again.  And again.  You need to reach that publisher with enough frequency that they go from “I’m sorry… have we met?” to “What’s your name again?” to “Yeah, you wrote that song about blah blah blah” to “Hey, Joe!  Great to see you again!  How ya been?”

You have to be patient.  But don’t be so patient that you only reach out to them every other year.

You have to be persistent.  But don’t be so persistent that you call them every other day.

So, what’s the right frequency?  I can’t tell you that.  It’s going to be different for each songwriter and each publisher.  But I do know this:  If your songs are really great or really horrible, it won’t take nearly as long for the publisher to remember and form an opinion of you.  So if you’re really, really bad, you should probably focus on your craft before worrying about finding a publisher.

But if you ARE ready to reach a publisher in a friendly setting- on a personal level- without your songs being judged- I have a great opportunity for you.

On Tuesday, July11, 2017, I’m hosting an online “Know The Row” event with Senior Creative Director of Daywind Music, Chad Green.  This is YOUR chance to connect with a music publisher and to ask him YOUR questions.  With it being online, you can join us from anywhere in the world with an internet connection.  If you want details, just CLICK HERE.  Tickets are on sale now, and space is limited!

God Bless and Enjoy the Journey,

Brent

Brent Baxter is a hit songwriter with cuts by Alan Jackson, Randy Travis, Lady Antebellum, Joe Nichols, Gord Bamford, Ruthie Collins, Ray Stevens, and more. He’s written a top 5 hit in the US and a #1 in Canada… so far.

SWP 4

Music Publishing Isn’t About Just Pitching Songs

Music publishing isn’t just about slinging songs all over town.  It isn’t just about finding great songs and pitching those songs until they get cut.  If publishing was ever about that, it certainly isn’t anymore.

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To BE a pro, you need to THINK like a pro, and this FREE ebook will help transform your thinking, your songwriting, and your success.  Get it today!

Click Here For The Book

_________________________________

When I first moved to Nashville from Arkansas in 2002, my understanding of music publishing was that they sign songs and songwriters, pitch those songs, get cuts, and collect and pass along royalties.  I was excited about the possibility that a publisher might hook me up with some other songwriters, pay for my demos and provide a place where I could write.  And I felt blessed when all that finally started to happen.

But it wasn’t enough.  The business model was changing.

That first publishing deal WAS a blessing.  The guys at Major Bob took a chance on signing a young songwriter.  I’m really thankful for them.  I was learning to write better and better songs.  And the guys at Major Bob hooked me up with some good cowriters.  And they would give me some feedback.  But at the end of the day…

I spent a lot of time trying to create great songs, but not enough time trying to create great opportunities.

Heck, I was a newbie.  I had moved to Nashville to write songs, and that’s what I was finally getting to do.  And I was LOVING it.  But while I basically understood how the music business works (royalties, publishing, licensing, etc.), I didn’t understand how the RELATIONSHIP business worked.  Not really.  And it cost me.

It’s great that I was working to create great songs.  But I should’ve been wiser about creating great relationships at labels, with other publishers, producers, and artists.

(Maybe Major Bob was working hard on that for me – but my songs just weren’t good enough to open those doors.  But in either case, I myself wasn’t focused on it enough.)

The smart publishers these days are focused on creating great opportunities for their writers.  That’s why so many publishers sign writer/artists and writer/producers these days.  Those MIGHT become in-house opportunities for cuts and cowriters.  Publishers are partnering with labels (and labels are starting publishing companies).  Publishers are also actively working to get their writers in the room with producers and artists.

Heck, Ole’ Music even has a tour bus that will take their writers on the road to write with artists.  They’re serious about creating opportunities for their writers.

All this is in an effort to put their staffwriters in a position to win with a great song.  (Yes, publishers still do the traditional “find a great songwriter and pitch their best songs” thing.  That model just isn’t having as much success anymore, so they’re having to be more aggressive in creating opportunities.)

But what if you don’t have a publisher?

Well, you’re not off the hook.  If you want cuts and hits, you need to focus on creating BOTH great music AND great opportunities.  Don’t expect a publisher to come riding in on a white horse and save the day.  Get started now.  Start identifying potential opportunities- now.  Start forging relationships- now.

After all, if you don’t HAVE a publisher, you ARE your publisher!

If you’re ready to learn more about how publishing works – or if you’re ready to start making your own relationships with music publishers, I have a great first step for you.

I’m hosting an online “Know The Row” event in July with Senior Creative Director of Daywind Music, Chad Green.  This is YOUR chance to connect with a music publisher and to ask him YOUR questions.  With it being online, you can join us from anywhere in the world with an internet connection.  If you want details, just CLICK HERE.  Tickets are on sale now, and space is limited!

God Bless and Enjoy the Journey,

Brent

Brent Baxter is a hit songwriter with cuts by Alan Jackson, Randy Travis, Lady Antebellum, Joe Nichols, Gord Bamford, Ruthie Collins, Ray Stevens, and more. He’s written a top 5 hit in the US and a #1 in Canada… so far.

SWP 4

How One Relationship Can Open Doors All Over The Music Biz

The music business is a relationship business. Yes, it takes great music. But it also takes great relationships. And it’s amazing how just ONE relationship can open up MANY doors of opportunity.

One believer- one champion- can change your career.

____________________

To BE a pro, you need to THINK like a pro, and this FREE ebook will help transform your thinking, your songwriting, and your success.  Get it today!

Click Here For The Book

_________________________________

I’m friends with Chad Green. I’ve been thinking a lot about Chad lately because I have a “Know The Row” event coming up with him next month. He’s currently the Senior Creative Director at Daywind Music Publishing.

But back in 2004, Chad was a membership representative with ASCAP, my Performing Rights Organization, or PRO.

In our first meeting, he picked up the phone and called Major Bob Music for me. I’d dropped off a comp for them and never heard anything back. This time, after Chad’s call, they listened. That call led to a meeting and eventually led to my first publishing deal.  Thanks, Chad.

Chad also invited me to join ASCAP’s Country Workshop, where I met hit songwriter Byron Hill. Byron’s written “Fool Hearted Memory” for George Strait, “Politics Religion And More” for Sammy Kershaw, “Born Country” for Alabama and more. Byron and I eventually started writing together, and that has led to a few cuts, including “When Your Lips Are So Close,” a #1 Canadian country single and 2014 CCMA Single Of The Year for Gord Bamford. Thanks, Chad.

After Chad left ASCAP, he was Creative Director for Word Music Publishing. He called me up about some cowrites. That’s when I met Brian Hitt and Jay Speight. Together, we’ve had a song called “God Amazing” cut by Charles Billingsley in the Christian market. We also landed a few songs on a Christian children’s album called “K-Tunez Praise.” Side note- it’s fun when I hear my kids spinning that album in their room. Thanks, Chad.

Now Chad is Senior Creative Director at Daywind Music Publishing. So far, he’s introduced me to one of my favorite cowriters, a guy named Jason Wilkes. And Chad is currently working on getting me in the room with a successful country artist for an upcoming project on Daywind. I can’t say who the artist is, but I have a few of his country records, and I’m super pumped for the opportunity.

One industry contact has turned into a friendship and – over time – has led to a lot of good things.  And that’s the lesson for YOU SongPros out there.

Relationships matter. Relationships open doors.

And it’s a two-way street. Chad calls me 1) because we’re friends and 2) he believes in my songwriting chops. He’s not going to bring me in with one of his writers or one of his artists if he thinks I’m going to blow it. After all, he has his own family to feed. He has his own professional reputation to consider.

I’ve made it easy for him to open those doors for me by 1) being a writer he respects and 2) being a friend.

Another lesson: people don’t stay in the same jobs forever. Chad was an ASCAP rep. At that job, he was able to hook me up with a publisher. Later, at a publishing company, he was able to hook me up with cowrites. Now, he also has contacts with a label, and he’s working on hooking me up with an artist.

Think long-term.

They say to make friends BEFORE you need them. I hope you’ll be mindful of making long-term contacts in the music business. And it all starts with a first step.

I have a great first step for you. If you’d like a chance to hang out with Chad Green yourself, we’re doing an online Know The Row event in July.  With it being online, you can join us from anywhere in the world with an internet connection.  If you want details, just CLICK HERE.  Tickets are on sale now!

God Bless and Enjoy the Journey,

Brent

Brent Baxter is a hit songwriter with cuts by Alan Jackson, Randy Travis, Lady Antebellum, Joe Nichols, Gord Bamford, Ruthie Collins, Ray Stevens, and more. He’s written a top 5 hit in the US and a #1 in Canada… so far.

SWP 4

It Takes A Lot Of Songwriting Swings To Get A Hit

Don’t give up on your song if the first publisher doesn’t love it. And don’t give up on that publisher if they don’t love your first song. You usually have to swing the bat a lot of times to get a hit. Here are a few of my stories that prove that.

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To BE a pro, you need to THINK like a pro, and this FREE ebook will help transform your thinking, your songwriting, and your success.  Get it today!

Click Here For The Book

_________________________________

I hope these stories from my songwriting journey inspire you on YOUR journey.  And there are some lessons in this we’ll get to at the end.

*Back before I had any success as a songwriter, I cold-called Major Bob Music, a publisher. They said I could drop off a comp (a comp is a few songs on a CD). I never heard back from them. Months later, a mutual contact in the industry, Chad Green, recommended me to them. We eventually sign my first publishing deal.

*My first meeting at ASCAP was with Mike Doyle. He saw potential in a couple of songs, but he probably forgot about me the minute I walked out of his office. About five years later, he’s my songplugger at Major Bob.

*Years later, a different publisher didn’t believe in my song, “Crickets” enough to demo it. My cowriters did a guitar/vocal, anyway. I pitched it to Joe Nichols’ label. They passed. More pitches. Eventually, it got put on hold for Easton Corbin. Didn’t get cut. Joe Nichols got a new record label. Pitch. Cut. Title track to his album, “Crickets.”

*I had a song idea and lyric called, “Monday Morning Church.” This was back in Little Rock, Arkansas. I showed it to (at the time) my main cowriter. He never did anything with it. I showed it to another potential cowriter. Nothing happened. Then I met Erin Enderlin. She loved it. We wrote it, and Alan Jackson made “Monday Morning Church” a top five hit.

What does this mean for you?

It means you shouldn’t give up!

What if I had given up on “Monday Morning Church” because the first few potential cowriters passed on it? What if I’d given up on “Crickets” because my publisher didn’t love it? What if I had given up on Major Bob Music because they apparently didn’t love the songs I dropped off or because one of their songpluggers didn’t do backflips over me five years earlier?

Nobody will believe in you or your music… until they finally do.

I’ve heard stories of producers who had to hear a song 3, 4 or 5 times on separate occasions before they finally “got it” and cut it. What if those writers had given up after only one try?

The people who succeed in the music business are the ones who don’t give up. I know the feeling. I know it’s frustrating. You write a song that you really believe in… and the first publisher you play it for skips to the next song halfway through the chorus without any comments. Or you finally get that first publisher meeting- and they say you need to “dig deeper.”

It hurts.

But if you want to be a pro, you have to act like a pro. And pros will take an honest look at themselves and their writing. Then they’ll get out the guitars and write another song. Then demo another song. Then pitch another song. Then call another publisher. Eventually, they’ll call the same publisher back. Or they’ll pitch that same song again. Why? Because…

Pros know that their songs probably won’t be “the right song at the right time” the first time.

We also know WE probably won’t be the right songwriter at the right time the first time, either. I sure wasn’t the right songwriter the first time I met Mike at ASCAP. But I WAS the right songwriter at the right time a few years later at Major Bob.

You’ll never hit home runs if you don’t keep swinging the bat.

So, what about you? Is there a song you believe in that’s been passed over? Maybe it’s time someone hears it again. Maybe you’ve been passed over as a writer. Maybe it’s time to put yourself out there again.

Let me help.

I’m hosting Songwriting Pro’s Play For A Publisher event next month. Now that I’ve done a few of these, I’ve seen some cool stuff happen. I’ve seen a songwriter who didn’t make it to one Play For A Publisher – make it to the next. I’ve seen the same song NOT make it to one Play For A Publisher, then make it to the next.

Maybe THIS time is the right time for you. CLICK HERE to learn more, submit your song, and take another swing.

Tim Hunze is coming back to do another Play For A Publisher event in June!  He’s a successful publisher with Parallel Music in Nashville, Tennessee.  Tickets are on sale now, and space is limited.  CLICK HERE to check out all the details and submit YOUR song for Tim!

God Bless and Enjoy the Journey,

Brent

Brent Baxter is a hit songwriter with cuts by Alan Jackson, Randy Travis, Lady Antebellum, Joe Nichols, Gord Bamford, Ruthie Collins, Ray Stevens, and more. He’s written a top 5 hit in the US and a #1 in Canada… so far.

SWP 4

How To Romance A Music Publisher

You can’t just get a publisher to lay down (a publishing deal) for you on the “first date.”  You have to romance them.  Here’s how.

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To BE a pro, you need to THINK like a pro, and this FREE ebook will help transform your thinking, your songwriting, and your success.  Get it today!

Click Here For The Book

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Getting a publisher to offer you a publishing deal is kinda like getting them to marry you.  It’s a big commitment, and it’s one that isn’t taken lightly by a publisher.  It’s a tough, tough business, and they need enough of their investments to pay off to keep the lights on.  Just because you show up in their office one day with a cool guitar and one awesome song doesn’t mean they’ll drop a staff songwriting contract on your lap.

You gotta romance a publisher.  Here are eight ways you can do that.

1. Have sexy songs.

No, I don’t mean make-out songs.  I mean there needs to be something sexy about your songs- something that captivates the publisher or something that pulls their attention back to your writing.

Maybe the whole song is great.  Maybe it moves them to tears or laughter.  Maybe there’s that one line in the second verse that is so honest and real that it takes their breath away.  Maybe it’s a hook (melodic or lyrical) they can’t get out of their head.  A sexy song has something about it that sticks with the publisher after you leave the room.

2. Be yourself.

Publishers want to see the real you in your songs.  They want some real heart, some real truth, some of what YOU have to say (happy or sad, funny or mad).  You may get a publisher’s attention by dressing your songs up like Craig Wiseman or Luke Laird, but it’s YOUR true creative voice that, if it resonates with them, will make them fall for you.

3. Be a good hang.

Ever date someone who is good looking but just leaves you exhausted (in a bad way)?  Someone who is overly needy, pessimistic, a lush, or is addicted to drama?  Eventually, their good looks (or good songs) aren’t worth the trouble.  You don’t have to be the publisher’s best friend.  But being a good hang is only going to improve your chances of getting to second base.

4. Be buzz worthy.

Ever notice how people get better-looking as soon as they start dating someone else?  It’s like they get some sort of social proof that, yes, they are in fact… dateable.  It repositions them in your mind.  A similar thing happens in the music business.  As publishers realize other people (writers, publishers, etc.) take you for real, they’ll naturally start to see you as more of a legit option.

5. Be committed.

I don’t mean to prove you’re committed to that publisher, like you’d never look for a deal anywhere else or play songs for another publisher.  Show you’re committed to songwriting and the music business.  Show you’re committed to getting better.  Show you’re in it for the long haul- you’re not just testing the waters and will bail if the “music thing” doesn’t work out.  Publishers invest a lot into their writers.  They’re serious, and they want to know you are, too.

6. Make a good first impression.

It’s always good to start off on the right foot.  A publisher’s first impression of you can either be a setup for success or a setback you have to overcome.  Personally, I’d rather have the setup.  Your first impression can come from the publisher seeing you at a writers night, hearing one of your songs through a cowriter, a “blind date” meeting, a workshop, or from word-of-mouth in the biz.

You don’t usually get to control when you make that first impression- or how you make it.  But doing quality, consistent work in a professional manner increases your odds of making a good first impression.

7. Have “good prospects.”

Of course, it helps to woo a publisher by having three songs on the charts.  But almost nobody is in that position.  But the more things you have going on, the more attractive you are as a potential staff writer.  Publishing is a business, and the publisher stays in business by making money.  So even if you aren’t coming into the deal just crushing it, you want to show (honestly) that you have “good prospects.”  It’s like a girl thinking, “yeah, he’s broke now… but he’s in med school…” But be real.  Don’t hype.  Hype is NOT attractive.

8. Go on a few dates.

A publisher who is interested in you may set you up to write with their writers.  This is their way of checking you out.  They’ll want to hear the songs you write with their writers.  They know what their writers bring to the room, so it’s their chance to see how you play in the sandbox with someone on the team whom they respect.  And they’ll usually ask their writer, “So, how was he/she?”

There ya go.  Eight ways to romance a music publisher.  I hope you go out, find that special someone who will change your life, and you make hundreds of beautiful song babies.

Just invite me to the wedding.

Now, if you’re ready to start romancing a publisher, I have an opportunity for you!

Tim Hunze is coming back to do another Play For A Publisher event in June!  He’s a successful publisher with Parallel Music in Nashville, Tennessee.  Tickets are on sale now, and space is limited.  CLICK HERE to check out all the details and submit YOUR song for Tim!

God Bless and Enjoy the Journey,

Brent

Brent Baxter is a hit songwriter with cuts by Alan Jackson, Randy Travis, Lady Antebellum, Joe Nichols, Gord Bamford, Ruthie Collins, Ray Stevens, and more. He’s written a top 5 hit in the US and a #1 in Canada… so far.

SWP 4

Here’s What Music Publishers Want MORE Than A Hit Song

Yes, music publishers want a hit song.  But that’s not all they want.  And it’s not even what they want the most.  What is it they REALLY want?  Well, let’s just say they’re on a goose chase…

Of course publishers want to find hit songs.  Albums aren’t selling, so album cuts aren’t bringing in enough money to keep a publisher afloat.  They need songs on the radio.  So hit songs ARE important.  Without them, the publisher will die a slow death.

Hit songs are golden eggs, and publishers are excited to find one.

However, I don’t know of any hit songs that have been found by a publisher, signed to a single-song contract, pitched, cut and then run up the charts.  Yeah, that’s probably happened… but I can’t name any.  So what publishers love even more than finding hit songs are finding hit SONGWRITERS.

Hit songs may be golden eggs, but hit songwriters are the geese that lay golden eggs.

Publishers’ long-term success will come by finding and signing hit songwriters.  They want songwriters who consistently write commercial, cutable songs and have a hit songwriter’s work ethic and mindset (or they look for writers who have the work ethic and mindset, and are on the verge of having the songs- and might have the songs with some polishing and development by the publisher).

You wanna be the goose.  You want the publisher to see you as someone who can lay that golden egg again and again- not just as someone lucky enough to stumble upon a golden egg.  (Or you want the publisher to see you as a baby goose- one who hasn’t started laying eggs yet, but can start popping them out with some time and maturity).  The goose has a career.  The guy with one golden egg has a cool story to tell his buddies at work on Monday.

The goose doesn’t lay one golden egg and stop.  It gets to work on the next egg, then the next.  The goose is a pro who keeps on keeping on- no matter what.

So when you meet with a publisher, don’t be afraid to show them your eggs.  (Okay, that sounded weird.)  But always keep the long game in mind.  Conduct yourself professionally.  Be ready with an answer to, “what else ya got?”  Don’t be a one-egg wonder.

Be the mother-freaking goose.

Maybe you have a golden egg or two.  Maybe you’re a goose.  Maybe you’re ready for a “Yes, I love it!”  Or maybe it’s just time to see how you stack up.  Whatever your situation, I have an opportunity for you!

Tim Hunze is coming back to do another Play For A Publisher event in June!  He’s a successful publisher with Parallel Music in Nashville, Tennessee.  Tickets are on sale now, and space is limited.  CLICK HERE to check out all the details and submit YOUR song for Tim!

God Bless and Enjoy the Journey,

Brent

Brent Baxter is a hit songwriter with cuts by Alan Jackson, Randy Travis, Lady Antebellum, Joe Nichols, Gord Bamford, Ruthie Collins, Ray Stevens, and more. He’s written a top 5 hit in the US and a #1 in Canada… so far.

SWP 4