Artists, publishers and labels are under a daily avalanche of songs. Everybody is slinging song after song at them. So how do you stand out from all the other songwriters out there? How do you get the artist, publisher or label to actually WANT to listen to your song?
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If you’re a big hit songwriter with a proven track record, it’s not hard to get people excited about hearing your new song. They already expect it to be something special.
Personal recommendations from people the listener respects and trusts is another great way to get the listener excited about hearing your song.
But what if you aren’t a hit songwriter yet and you don’t have champions in the music biz recommending you yet? How do you get a music industry pro to pick YOUR song out of the stack?
Publishers, artists, and A&R representatives have heard thousands of songs. Your job is to bring them a song that gets their attention, make them sit up and say, “WOW!” How can you you do that before the listener even hears your song?
Write songs with interesting titles.
For example, there are two songs. One is called, “True Love.” The other is called, “Love And A Hand Grenade.” Which one are you more likely to listen to? Write titles that intrigue people!
If you can give the (music industry) listener an interesting title they haven’t already heard a hundred times, then you increase your odds of being the song picked out of their inbox full of mp3s and links.
Bottom line:
A great title gets your song “winning before it’s spinning.”
Dig deeper. Don’t just stop at the same old title. Your song might still be great, but the world may never know- if they don’t ever listen to it because it has a boring title.
If you think YOU’VE heard some variation of your title a bunch, it’s nowhere near as many times as publishers and artists have heard it. If you’ve heard 5 other songs with the same title as yours, publishers have probably heard 50 other songs with the same title as yours.
Dig deeper. You can do it. Don’t settle.
Here’s another thing to consider: if you write the same title as a hit songwriter… do you REALLY want to head to head with that writer? If it’s close, the hit writer will win. First off, the publisher will EXPECT the hit writer to write a better song. If it’s even close, the publisher or artist will give the hit writer the benefit of the doubt. They’ve earned it with their track record. And the publisher might know the hit writer personally, which is another advantage.
Secondly, the hit songwriter’s song probably IS better. There’s a reason they’re a hit songwriter, after all. I’m thankful that the title “Monday Morning Church” wasn’t also in Craig Wiseman’s hook book. His version of that song would’ve been great, had more “push,” and my version never would have seen the light of day, much less gone top 5.
Avoid the competition and comparison by writing more interesting and unique titles. “Only” is often better than “better.”
God Bless and Enjoy the Journey,
Brent Baxter is a hit songwriter with cuts by Alan Jackson, Randy Travis, Lady Antebellum, Joe Nichols, Gord Bamford, Ruthie Collins, Ray Stevens, and more. He’s written a top 5 hit in the US and a #1 in Canada… so far. 
