Tag Archives: Pitching

Do Business Like A Pro, P4P

Did You Know… You already have a music publisher?

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“How do I get a publisher?”

“Do I need a music publisher?”

“How do I connect with a publisher?”

Those are common questions that songwriters ask me on a regular basis.  And I’ve worked to answer those questions.

Maybe you’re asking the same questions right now. And we’ll get to that. But first, I want to remind you of one very important fact… You ALREADY have a music publisher.  Congrats!

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To BE a pro, you need to THINK like a pro, and this FREE ebook will help transform your thinking, your songwriting, and your success.  Get it today!

Click Here For The Book

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“Uh…” you might be thinking… “I don’t remember signing a publishing deal. And I know for sure that the check for my advance hasn’t shown up in my mailbox.” True enough. But it doesn’t change the truth.

Your current music publisher is… YOU.

Here in the United States (I can’t speak for other countries), the copyright law is clear. You own the copyright of your song as soon as you put it in a fixed form. In other words, as soon as you write it down, sing it into your phone, or YouTube yourself singing it, you (and your cowriters) own the copyright.

Owning the copyright makes you the publisher.

You’re the publisher, even if you don’t have a company name registered with your PRO. Even if you haven’t registered your copyright with the Copyright Office. Even if you’ve never gotten a cut. Even if you’re not pitching your songs.

You are your own publisher. Even if you don’t act like it.

Now, am I saying that you need to run out, hire a songplugger and sign some writers? Of course not. I realize you’re probably not in that position. We’re each at different points along the journey. Maybe your journey includes landing a publishing deal. Maybe not. But I do know that if you want to be a pro songwriter, you need to treat it like what it is – a business. You need to own that fact.

The sooner you “own” your success, the sooner you will earn your success.

If you own your success – if you take responsibility for it – you might not need an outside publisher to “make it happen” for you. On the other hand, if you never own your success, there’s probably not a publisher out there who CAN “make it happen” for you.

So, what’s the next step for YOU in your success? Is it registering your personal publishing company with a PRO? Is it writing that next song (even though you’re crazy busy)? Or is it connecting with another music publisher and let them handle all the publishing stuff?

If you ARE ready to connect with a publisher, then… I’m happy to offer a path for YOU and YOUR song to get to a real, successful music publisher.

Songwriting Pro’s next Play For A Publisher event is coming right up, and our guest will be Matt Lindsey of Matt Lindsey Music.  Matt has worked closely with several #1 hit songwriters, and he’s been getting songs recorded by major artists for years.  If YOU have the songs, HE knows what to do with them!

CLICK HERE TO GET ALL THE DETAILS AND SEND IN YOUR SONG!

God Bless and Enjoy the Journey,

Brent

Brent Baxter is a hit songwriter with cuts by Alan Jackson, Randy Travis, Lady Antebellum, Joe Nichols, Gord Bamford, Ruthie Collins, Ray Stevens, and more. He’s written a top 5 hit in the US and a #1 in Canada… so far.  He  also  co-hosts  the  popular  podcast  “The  C.L.I.M.B.”  available  on iTunes,  Stitcher,  and  HERE.

Do Business Like A Pro, P4P

Congratulations! You already have a music publisher!

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“How do I get a publisher?”

“Do I need a publisher?”

“How do I connect with a publisher?”

Those are common questions that songwriters ask me on a regular basis.  And I’ve worked to answer those questions.

Maybe you’re asking the same questions right now. And we’ll get to that. But first, I want to remind you of one very important fact… You ALREADY have a music publisher.. .

________________________________

To BE a pro, you need to THINK like a pro, and this FREE ebook will help transform your thinking, your songwriting, and your success.  Get it today!

Click Here For The Book

_________________________________

“Uh…” you might be thinking… “I don’t remember signing a publishing deal. And I know for sure that the check for my advance hasn’t shown up in my mailbox.” True enough. But it doesn’t change the truth.

Your current music publisher is… YOU.

Here in the United States (I can’t speak for other countries), the copyright law is clear. You own the copyright of your song as soon as you put it in a fixed form. In other words, as soon as you write it down, sing it into your phone, or YouTube yourself singing it, you (and your cowriters) own the copyright.

Owning the copyright makes you the publisher.

You’re the publisher, even if you don’t have a company name registered with your PRO. Even if you haven’t registered your copyright with the Copyright Office. Even if you’ve never gotten a cut. Even if you’re not pitching your songs.

You are your own publisher. Even if you don’t act like it.

Now, am I saying that you need to run out, hire a songplugger and sign some writers? Of course not. I realize you’re probably not in that position. We’re each at different points along the journey. Maybe your journey includes landing a publishing deal. Maybe not. But I do know that if you want to be a pro songwriter, you need to treat it like what it is – a business. You need to own that fact.

The sooner you “own” your success, the sooner you will earn your success.

If you own your success – if you take responsibility for it – you might not need an outside publisher to “make it happen” for you. On the other hand, if you never own your success, there’s probably not a publisher out there who CAN “make it happen” for you.

So, what’s the next step for YOU in your success? Is it registering your personal publishing company with a PRO? Is it writing that next song (even though you’re crazy busy)? Or is it connecting with a publisher?

If you ARE ready to connect with a publisher, then… I’m happy to offer a potential path for YOU and YOUR song to get to a real, successful music publisher.

I’m hosting the next round of Songwriting Pro’s “Play For A Publisher” soon!  We have these awesome events- with legit hit music publishers- every quarter, and the deadline to submit your song is coming up quickly!  CLICK HERE TO LEARN MORE ABOUT THIS GREAT OPPORTUNITY.

God Bless and Enjoy the Journey,

Brent Brent Baxter is a hit songwriter with cuts by Alan Jackson, Randy Travis, Lady Antebellum, Joe Nichols, Gord Bamford, Ruthie Collins, Ray Stevens, and more. He’s written a top 5 hit in the US and a #1 in Canada… so far.

Do Business Like A Pro, P4P

Here’s are 10 ways you can get a music publisher’s attention!

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There are a lot of things standing in between you and a legit music publisher.  Gatekeepers and distance are just a few.

But I have good news!  Here are 10 ways to connect to a music publisher.

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To BE a pro, you need to THINK like a pro, and this FREE ebook will help transform your thinking, your songwriting, and your success.  Get it today!

Click Here For The Book

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1. The unsolicited request.

This is the only easy path on the list- and it’s the one I don’t really recommend. This is where you just put in a cold call or email to a publisher and ask for a meeting. It has a very low success rate (you’re lucky to get a response at all), and there are better strategies available.

2. The professional recommendation.

Publishers listen to people in their peer group. If you can get recommended by another publisher, an A&R rep, a professional songwriter, etc., it will go a long way toward getting you in the room. Your best bet for a recommendation from an industry pro is making a fan of someone at NSAI, Global Songwriters Connection (GSC), or another songwriting organization.

3. The personal relationship.

Do you have a relative or friend anywhere in the music biz? Leverage your personal contacts. It isn’t cheating- nobody gets here alone.

4. The business relationship.

When I first got to Nashville, I got a part-time job at a publishing company. As I got to know our administrative clients- patiently, over time- I was able to approach them about listening to my songs.

5. The PRO recommendation.

A PRO is a Performing Rights Organization. In the US, we have ASCAP, SESAC, and BMI. Each PRO has writers reps who spend part of their time meeting with writers. If, over the course of several meetings, you can make a rep a believer in your music, they might hook you up with some publishers. They can’t do that for everyone, so don’t expect it. Every time they recommend a writer, they risk some of their professional credibility.

6. The Play-For-Publisher event.

Organizations like NSAI and GSC have events where their members can play one (I repeat- one) song for a Music Row publisher. If you or your song knock their socks off, it might open a door. You don’t always have to be in Nashville to participate in these events, so check their websites for details.  Oh, yeah.  We have a Play-For-A-Publisher event every quarter here at Songwriting Pro, too.  We have one coming up soon, and you can find out more with a CLICK HERE.

www.nashvillesongwriters.com      www.globalsongwriters.com

7. The staffwriter cowrite.

It’s not easy to get a cowrite with a pro writer, obviously. However, if you write a killer song with a staffwriter, their publisher is likely to ask who you are. If they love what you write with their writer, they will probably be open to hearing more of your stuff.

8. The industry function.

If you meet a publisher out at a writers night, workshop, etc., be patient. Don’t get all excited and shove a CD in his face or beg her for a meeting. Try to connect in a real way on a personal level. Make a connection, not just a contact. There are a lot of crazies out there, and a publisher will usually need to sniff you out a few times before they’re up for a meeting.

9. The major cut.

I wasn’t getting much publisher love till I got (and owned the publishing on) my Alan Jackson cut. Suddenly, I had a skeleton key to just about every publisher’s door on Music Row.

10. The artist buzz.

The value of the writer/artist has skyrocketed over the past few years. If you’re getting buzz around town as a potential artist, that goes a long way toward getting a publisher’s attention. Even if you aren’t a great writer, they know they can always hook you up with great writers.

I know at this point, you might be more frustrated than you were five minutes ago.  It’s just not easy to get to a music publisher.  However, I am happy to offer a potential path for YOU and YOUR song to get to a real, successful music publisher.

I host Songwriting Pro’s “Play For A Publisher.”  We have these awesome events- with legit hit music publishers- every quarter, and I probably have one coming soon!  CLICK HERE TO LEARN MORE ABOUT THIS GREAT OPPORTUNITY.

God Bless and Enjoy the Journey,

Brent Baxter is a hit songwriter with cuts by Alan Jackson, Randy Travis, Lady Antebellum, Joe Nichols, Gord Bamford, Ruthie Collins, Ray Stevens, and more. He’s written a top 5 hit in the US and a #1 in Canada… so far.

Do Business Like A Pro, P4P

There’s one thing better for songwriters than being “discovered!”

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I’ve felt it.  Maybe you have, too.  It’s that rush of nerves and adrenaline as you sit across from a publisher, producer, or A&R rep as they listen to your song.

You’re on the edge of your seat with each line of your song, trying to read every little expression on their face for some clue of what might be coming next.  “The bridge!” you think, “If you just listen through the bridge, you’re gonna love it!”

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To BE a pro, you need to THINK like a pro, and this FREE ebook will help transform your thinking, your songwriting, and your success.  Get it today!

Click Here For The Book

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Then the song ends… or they hit “stop.”  Moment of truth.  Do they love it?  Do they hate it?  Are you about to be discovered as a songwriter?  Is your life about to change?

It’s awesome if you get discovered.  What what if you don’t?

It’s frustrating.  I know it is.  (There’s a long list of publishers who didn’t “discover” me before “Monday Morning Church” went top 5.)  It’s easy to think of those meetings as missed opportunities.  But they aren’t.  There’s a hidden opportunity every time you play a song for a pro- even if they pass on it.

Don’t miss the opportunities that come with disappointments.

You have the opportunity to close your ears and your mind to anything the pro says.

You’re free to assume that just because they don’t love your song, they obviously don’t know what they’re talking about.  You also have the opportunity to become bitter, blaming your lack of success on “politics” or “tone deaf music executives.”  Obviously, I don’t recommend you take either of these opportunities.

You have the opportunity to learn where the songwriting bar is set.

You thought your song was there, but now you know you have to elevate your craft.  Just knowing you have to get better is a HUGE gift.  Don’t miss it.

You have the opportunity to display professionalism.

Don’t turn “I don’t love your song” into “I’m never meeting with you again.”  Don’t get angry or defensive or try to talk the pro into liking your song.  They’ll just end up disliking your song AND you.  Instead, be courteous, respectful, and thankful.  Accept any feedback with grace and humility.  That will go a long way towards making you likable.  And if the pro likes you, you have a better chance of getting another meeting.

You have the opportunity to learn and get better.

Too many songwriters are so focused on getting discovered that they miss the chance to get better.  It’s a mistake to tune out once you realize the pro doesn’t love your song.  Sometimes, they’ll give you little reasons why they’re passing on your song.  Or they’ll tell you something they like about it.  Or maybe, they’ll go in depth with their feedback.

But how do you connect with a legitimate music publisher and take advantage of these opportunities?  Well, you’re in luck!

I’m hosting the next round of Songwriting Pro’s “Play For A Publisher” soon!  We have these awesome events- with legit hit music publishers- every quarter, and the deadline to submit your song is coming up quickly!  CLICK HERE TO LEARN MORE ABOUT THIS GREAT OPPORTUNITY.

God Bless and Enjoy the Journey,

Brent Brent Baxter is a hit songwriter with cuts by Alan Jackson, Randy Travis, Lady Antebellum, Joe Nichols, Gord Bamford, Ruthie Collins, Ray Stevens, and more. He’s written a top 5 hit in the US and a #1 in Canada… so far.

Do Business Like A Pro, P4P

5 Reasons You Might Not Need A Music Publisher

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With the number of available publishing deals shrinking (along with royalty income), with more and more artists writing their own songs in “camps,” and with home recording getting better and cheaper… do songwriters still need publishers?

Well… the short answer is… it depends.

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To BE a pro, you need to THINK like a pro, and this FREE ebook will help transform your thinking, your songwriting, and your success.  Get it today!

Click Here For The Book

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Here’s why you DON’T need a publisher.

1. You aren’t trying to get other artists to record your songs.

You write for yourself, family and friends.  You aren’t actively pursuing commercial success.  If it somehow happens… whatever.  But you aren’t chasing it.  Or you’re the artist and record your own songs.

2. You have your own pitch relationships.

You can get meetings with artists, A&R reps, and/or music producers.  Even if you can’t get meetings, you can at least email them songs- and you KNOW they’ll listen.  Or you are your own (signed) artist and write for yourself.  The point is, you can get your songs to someone who can say “yes.”

3. You’re self-funded.

You can cover your own demo expenses.  And you are in a financial situation that allows you the flexibility to write a lot.  In other words, you don’t need an advance (or draw) from a publisher.

4. You can do your own publishing administration.

You either outsource your publishing admin, or you’re able to do the business side yourself.  You know how to copyright, register, and license your songs that do get cut.

5. You have your own cowriter relationships.

Publishers often help hook their writers up with high-level cowriters- or even artists.  If your networking and people skills are strong enough, you can do this yourself.

So there you go.  Five reasons you might not need a publisher.  Sound like you?  Awesome!  But if not…

You might need a publisher… when your songs are good enough.

But how do you connect with a legitimate music publisher?  Well, you’re in luck- I have a great opportunity coming up for you.

I’m hosting the next round of Songwriting Pro’s “Play For A Publisher” soon!  We have these awesome events- with legit hit music publishers- every quarter, and the deadline to submit your song is coming up quickly!  CLICK HERE TO LEARN MORE ABOUT THIS GREAT OPPORTUNITY.

God Bless and Enjoy the Journey,

Brent

Brent Baxter is a hit songwriter with cuts by Alan Jackson, Randy Travis, Lady Antebellum, Joe Nichols, Gord Bamford, Ruthie Collins, Ray Stevens, and more. He’s written a top 5 hit in the US and a #1 in Canada… so far.

Do Business Like A Pro, P4P

Do Music Publishers ONLY Want To Hear Fully-Produced Demos?

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When trying to get a music publisher’s attention for cowrites or a publishing deal, how produced should my songs be?

Can I play a worktape (imperfections and all), a clean guitar/vocal or piano/vocal, or does it need to have a full band?

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To BE a pro, you need to THINK like a pro, and this FREE ebook will help transform your thinking, your songwriting, and your success.  Get it today!

Click Here For The Book

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Well, like most things in the music biz, there’s no one right answer.  Think about your goal for the meeting.  If it’s just to get feedback to make your song better, a work tape is preferable.  The publisher will feel more free to make suggestions.  If you have a full demo, it’s more uncomfortable to suggest changes that might mean dropping another $800 on a new demo.

But if your goal is to be seen as a pro and treated as a pro, you want everything about you to be professional.  And that includes your song’s production.  So you want to play the most pro-sounding recordings you have, whether that’s a guitar/vocal, or just your best “one-take” iPhone worktape.

Even though I’m already seen as a pro in the biz, I only play demos or high-quality guitar/vocals for publishers when I’m first getting to know them.  Over time, I may feel more comfortable playing work tapes- but not at first.  At first I always want to put my best foot forward.

That being said, it’s important to start playing work tapes for a publisher as your relationship deepens and you’re talking about signing a deal.  I don’t want to write for a publisher who has to hear a full demo before he knows if the song is any good or not.  I want to be able to run into his office and play that day’s work tape and have him do backflips and yell, “we gotta demo that!”

Now, I’m not saying that you should stop trying to make publisher relationships until you’ve dropped a few grand on demos.  I’m not saying that.  Get feedback through other sources first (Songwriter Pro Coaching, NSAI, etc.).  That way you can figure out if your song is worth demoing.

Playing the demo of a bad song just tells the publisher that you don’t have the judgement to know NOT to demo a bad song – so you probably don’t know it’s even a bad song.  So save your money (and your reputation) till it’s ready.

So to break down playing a full demo for a publisher:

**If the song is amazing, the publisher can run right out the door and pitch it immediately.

**If the song is good, you look like that much more of a professional.

**If the song needs work, the publisher is less likely to suggest many changes.

**If the song is bad, you look like that much more of an amateur.

If your song- work tape or demo- is ready for a publisher… if you’re ready to get some honest, helpful feedback… or if you’re ready to knock a publisher’s socks off, I have a great opportunity coming up for you.

I’m hosting the next round of Songwriting Pro’s “Play For A Publisher” soon!  We have these awesome events- with legit hit music publishers- every quarter, and the deadline to submit your song is coming up quickly!  CLICK HERE TO LEARN MORE ABOUT THIS GREAT OPPORTUNITY.

God Bless and Enjoy the Journey,

Brent

Brent Baxter is a hit songwriter with cuts by Alan Jackson, Randy Travis, Lady Antebellum, Joe Nichols, Gord Bamford, Ruthie Collins, Ray Stevens, and more. He’s written a top 5 hit in the US and a #1 in Canada… so far.

Do Business Like A Pro, Know The Row

Do Labels And Producers ONLY Want To Hear Fully-Produced Demos?

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So, you finally did it!  You have an opportunity to pitch a song to a label or producer for one of their artists.  Awesome!

You’re excited, pumping your fists in the air and wondering how many bottles of champagne you can fit on a yacht, when all of a sudden, it hits you…

“Should I play a full demo, a guitar/vocal, or a work tape?”

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To BE a pro, you need to THINK like a pro, and this FREE ebook will help transform your thinking, your songwriting, and your success.  Get it today!

Click Here For The Book

_________________________________

Like so many questions in the music biz, there’s no one right answer.  Personally, I’ve gotten cuts in a few different ways.  “Monday Morning Church” (Alan Jackson) and “Every Head Bowed” (Randy Travis) were pitched with full demos.  “Last Night Last” was written with Lady Antebellum, and they demoed it themselves before they cut it.  “Crickets” was pitched as a guitar/vocal for Joe Nichols.  And “When Your Lips Are So Close” was a cowrite with the artist, Gord Bamford, and cut from the work tape.

So, apparently, your songs don’t HAVE to be demoed to get cut.  But, honestly…

A great demo gives your song a better chance to get cut.

“Well, any producer or A&R rep worth anything should be able to hear a great song even if it’s not demoed!”  I agree.  But it isn’t that simple.

First of all, your song may not even get to the A&R or producer.

What if an intern or low-level A&R person listens to the “other” songs (the ones that don’t come in from already-established writers or publishers), and your song ends up on their desk?  Can THAT person hear your hit song through a work tape or simple guitar/vocal?  Maybe.  Maybe not.

Don’t forget to consider the competition.

You’re not the only songwriter trying to land on an album, ya know.  The producer or A&R rep will be listening to hundreds if not thousands of other songs by a bunch of other songwriters – and many of those demos will sound amazing.  That’s your competition.

Pros don’t pitch from hissy cassette tapes these days.

If your song doesn’t sound, at the very least, clean and easy to listen to, the producer / A&R will probably immediately assume you’re a newbie.  Then your song has to be even better to get out of the hole that your recording put it in.

A poor recording puts your pitch at a disadvantage.

At the end of the day, you want your songs to sound professional and competitive.  That may mean full production with a killer demo singer.  Or it may mean guitar, some loops, and a good cowriter vocal.

Maybe you want to start demoing a few songs, or maybe you want to take your demos to the next level.  If so, I have a cool event coming up.

On Tuesday, February 28, I’m hosting a live, online videoconference with top Nashville demo singer, Matt Dame.  If you want to ask your questions and learn from one of the top singers in the game… if you want to learn how to get the best performance possible from a demo singer (or how not to screw up a demo vocal) this is your chance! CLICK HERE TO FIND OUT MORE ABOUT THIS GREAT OPPORTUNITY.  Oh, and there are only a few spots available (so we can keep things personal and “face to face,”) so don’t wait- check it out now!

God Bless and Enjoy the Journey,

Brent

Brent Baxter is a hit songwriter with cuts by Alan Jackson, Randy Travis, Lady Antebellum, Joe Nichols, Gord Bamford, Ruthie Collins, Ray Stevens, and more. He’s written a top 5 hit in the US and a #1 in Canada… so far.

Do Business Like A Pro, The C.L.I.M.B.

The C.L.I.M.B. Episode 21: 10 Reasons Songwriters Should Pitch Their Own Songs

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theclimbFINAL

The C.L.I.M.B. Podcast Episode 21 is live and ready for download!

In this week’s episode, Brent leads as we dive into 10 reasons songwriters should pitch their own songs.  If you’re in a publishing deal (or hope to be in one) and expect your song pluggers to just go out and get you cuts, you’re making a BIG mistake- one that could cost your cuts!  Give this episode a listen. (And be sure and subscribe so you never miss another helpful episode!)

CLICK HERE TO DOWNLOAD THE C.L.I.M.B. ON ITUNES

The C.L.I.M.B. stands for “Creating Leverage In The Music Business,” and that’s the goal of this podcast- to help singers, indie artists and songwriters like YOU to create leverage in the music business.  What is leverage?  It’s “strategic advantage; the power to act effectively.”  We want to help YOU make stuff happen in the music biz.

Thanks to everyone who has already downloaded our first run of episodes, covering topics like “10 Ways To Get To A Music Publisher” and “6 Simple Ways To Make Your Songs More Commercial.”

It’s been exciting to see how folks are digging the show- and being helped on their CLIMB.  If YOU like it, we’d really appreciate it if you’d subscribe and leave a rating or review on iTunes.  Positive ratings and reviews help us to climb the iTunes rankings so more people become aware of the show and we can help more singers, songwriters, and indie artists like you make The CLIMB!The CLIMB iTunes review 3

CLICK HERE TO LEAVE AN iTUNES REVIEW

Climb reviews

CLICK HERE TO DOWNLOAD THE C.L.I.M.B. ON ITUNES

If you aren’t on iTunes, you can listen to the show at our website:

TheCLIMBshow.com

Thanks for your time. It means a lot to me, and hopefully it’ll be a lot of help for you!

God Bless and keep C.L.I.M.B.ing,

Brent

Brent Baxter is a hit songwriter with cuts by Alan Jackson, Randy Travis, Lady Antebellum, Joe Nichols, Gord Bamford, Ruthie Collins, Ray Stevens, and more. He’s written a top 5 hit in the US and a #1 in Canada… so far.

Biz, Songplugging

How Do You Know Who Is Looking For Songs?

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Brent is a hit songwriter with cuts by Alan Jackson, Randy Travis, Lady Antebellum, Joe Nichols, Gord Bamford, Ray Stevens, and more.  He’s written a top 5 hit in the US and a #1 in Canada… so far.

After I posted “10 Reasons Songwriters Should Pitch Their Own Songs” (read it HERE), I got a few questions about how to pitch and how to know who’s looking for songs.  Today, let’s dive into the 2nd part- how to know who’s looking and listening for songs.

1. Personal relationships.

If you personally know an artist, producer or label A&R, they can tell you if they’re actively listening for a project.  And they MIGHT even know what they need and when they need it.  But remember, any info is always subject to change at a moment’s notice.

2. Industry chatter.

If you can’t get the scoop directly from the horse’s mouth, publishers and other songwriters are always talking.  Keep your ear to the ground, and don’t be afraid to ask questions.

3. Industry pitch sheets.

RowFax is a paid subscription service which lists projects, points of contact, etc.  It might even say what they’re looking for (usually “hits” or “great songs” or “uptempo positive”).  There are also a few inside-the-industry tip sheets, too.  But you have to know somebody to get them.  Now, these definitely carry some incorrect info- a buddy of mine is on there, and it lists the incorrect producer and music description.  So take it all with a grain of salt.  Oh, and tip sheets don’t provide contact information- you have to get that some other way.

To check out RowFax, click HERE.

4. Liner notes.

If an artist is doing well, you know they’re gonna make another album.  And they’ll probably be looking real hard when they’re on the second or third single from their current album.  Check the album’s liner notes for the name of their label and producer, then do some research for how to find them.  Of course, the artist may be changing producers for the next album, so you never know for sure.

5. Sources I missed.

I’m sure there are some tip-list services I missed.  If you know of any, please add them to the comments- along with any personal recommendations.  Teamwork makes the dream work, ya know.

I hope that helps.  I know there’s no magic bullet, but that’s just the way it is.  That’s one reason why writers that have success can keep it going more easily- they have more accurate information because of their connections.  Good luck out there.

God Bless,

Brent

YOU VS…

Anything you’d like to add or ask?  Leave a comment!  Are there any topics  you’d like to see addressed in a future MvR post?  Thanks!

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Brent Baxter Music:  http://www.brentbaxtermusic.com

Biz

6 Questions To Ask Yourself Before You Pitch A Song

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Let’s say you have the opportunity to pitch to an artist.  Maybe Aunt Agnes knows a guy that mows the lawn of the guy that cuts Blake Shelton’s hair.  Or maybe you’re a staff writer who knows you shouldn’t leave all the pitching to your plugger.  Either way, you want to make the most of your pitches.  Here are some questions to ask as you’re going through your songs.

1.  Does your song fit the artist’s brand?

As I wrote about last week, artists are brands.  Check out the blog post here.  But simply put, if your song is a french fry, don’t bother pitching it to Taco Bell.  They don’t DO french fries- it doesn’t fit their brand.

 2.  Can the artist sing the song?

I’ve been in an A&R pitch meeting at a label, and I pitched a certain song for a certain artist on their roster.  The A&R rep said the lyric was right up his alley, but she didn’t think he could sing it.  Pass.  My buddy, Anthony Orio, has pitched songs to a publisher before, and the publisher told him, “What guy can sing this melody?”  Well, Anthony could.  But the point is that not a lot of guys could sing a song that rangy, so it wasn’t as attractive to a publisher as a song they could pitch everywhere.

3.  Does the artist already write this type of song?

For example, Keith Urban tends to write his own feel-good mid-and-uptempo songs.  Most of his ballads and darker songs, however, tend to be written by other writers- “Raining On Sunday” “You’ll Think Of Me” “Making Memories Of Us” and “Stupid Boy,” for example.  Your best bet for getting a Keith Urban cut is probably to bring him something he records but doesn’t typically write himself.

4.  Is it a quality recording?

I’ve gotten cuts from demos.  I’ve gotten cuts from good guitar/vocals.  But unless it’s something I wrote with the artist, I’ve never gotten a cut off a worktape.  There are writers that can pitch a worktape, but they’ve had enough success that the listener expects to hear a great song because of who wrote it.  Also, they can probably play it directly for the artist or producer.  Depending on how close you are to the project, your song may have to get past an A&R intern, a production assistant, and who knows who else before it can get to someone who can give you the “Big Yes.”  I personally don’t count on every person in that chain to be able to hear through a worktape- especially when it’s sandwiched between great-sounding demos.

5.  Is this song a step into the artist’s future?

Right after Brad Paisley hit with “The Fishing Song,” he got blasted with fishing songs from everywhere.  Notice how he STILL hasn’t put another one out as a single?  I’m sure he didn’t want to get pigeonholed as the fishing guy (although that was an important part of his brand at the time).  Besides, he can write a great fishing song on his own- he doesn’t need to pay me for mine when he can make money on his.  Successful artists evolve over time.  Plenty of writers will be pitching them their LAST hit.  You need to pitch them their NEXT hit.

6.  Is this a great song?

I’ve made the mistake of pitching songs that were the right brand, but just okay.  It’s like kicking a field goal perfectly straight… but five yards short.  No points.  There are too many really good and great songs out there- why would an artist cut yours?

I hope this list is helpful for you.  It’s not an exhaustive list- each pitch opportunity comes with it’s own particulars.  But I think you’ll be well served to keep these questions in mind.  Happy hunting!

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YOU VS…

What questions would you add to this list?  Please post them in the comments.  Thanks!

SHOUT OUT…

Big thanks to my good buddy and cowriter, Anthony Orio, for cutting two of our songs last week!  Both were written with Matt Cline, and are for an upcoming release from Anthony.  You can check out Anthony here.  You can check out his previous two albums on iTunes here.  I’m blessed to have several songs on each.  Thanks, Anthony!

Brent’s Twitter: @Razorbaxter

Brent Baxter Music:  http://www.brentbaxtermusic.com