Brent Baxter is a hit songwriter with cuts by Alan Jackson, Randy Travis, Lady Antebellum, Joe Nichols, Gord Bamford, Ruthie Collins, Ray Stevens, and more. He’s written a top 5 hit in the US and a #1 in Canada… so far.

Let’s say you’ve written a very, very good song and it’s on hold for an artist named Luke Paisley.  It’s down to your song and one other as what they’re gonna cut.  The artist likes both songs, so it’s basically a tie going in.  That’s when the tiebreakers might kick in.  These tiebreakers may include…

Personal relationships.

Is one of the songs written or published by a friend of the artist?  It’s more fun to call your buddy and say you just cut his song than it is to explain that you didn’t.

Business interests.

Would a publisher, manager, or someone else owe the artist or feel thankful if the artist cut one song over the other?  Is there some hidden long-term advantage to be gained?  Or would the artist or producer be returning a favor by cutting a particular song?

Financial interests.

If the artist is a writer or publisher on one of the songs, he makes more money by recording that one.

Safer bets.

If one song is written by a proven hit songwriter and the other isn’t, the artist (and his team) may lean towards the hit writer’s song.  Since it’s always a bit of a guessing game as to which songs are hits, a song written by a hit writer feels like a safer bet.

Branding.

Does one song fit the artist and his brand a little better?  Will it speak to his audience in a way that’s a little more “on point?”  That can make the difference.  Or is one song too much like what he’s already recorded, and it doesn’t take him anywhere new?

Singability.

Is one song more easy and/or fun to sing?

Now, you obviously can’t control which songs are your competition.  You just have to do what you can to give your songs the best chance to win.

Write the very best song you can.  Always.  But also spend time thinking about the tiebreakers and how you can turn them in your favor.  It’s not easy, and it won’t happen overnight.  But as you are mindful of this stuff as you build your career, it’ll pay off big time down the road.

What do you think?  What are some other tiebreakers I might’ve missed?  I’d love to hear your thoughts!

God Bless,

Brent