And most of you probably can’t stand it.

Am I right? Don’t you, as a songwriter, cringe a little at lines like, “I wanna rock it all night, baby girl, will you rock it out with me…” My wife feels dirty just listening to it (and not in a good way).

But if you want to get cuts…

DON’T HATE. INVESTIGATE.

Here are some lessons for us all:

Right beats great.

I’m sure none of the songwriters would hold this one up as their best work, as their greatest song. But it’s the RIGHT song for Jason and the right song for his audience.

It fills a gap in his brand.

Musically, it fits in beside “Dirt Road Anthem,” but the concept is very different. Lyrically, it’s closer to “Don’t You Wanna Stay,” but it’s way more sexual. It pushes the outer edge of Aldean’s catalog, taking it to a new place. He hasn’t quite done this song before, yet it’s undeniably a Jason Aldean song.

I probably couldn’t get this song cut.

This is where proximity wins. These guys could give it directly to Aldean. They didn’t have to go through several gatekeepers, many of whom might have either hated it or just not “gotten” it.  The fewer people who have to say “yes” to your song, the fewer people there are that might say “no.”

Those lyrics are… what they are… for a reason.

The songwriters on this song are real-deal writers. They aren’t just lucky hacks. No, they made those lyrical choices for a reason. They know Aldean’s brand, and they bet his audience would eat that mess up.

And they were right.

You might or might not think it’s a dumb song. But the writers? They’re definitely smart.  What do you think?

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God Bless,

Brent

[youtube https://www.youtube.com/watch?v=xdImDqbgc2g]