Tag Archives: Casey Beathard

Kenny Chesney & Lee Brice hits use this songwriting trick. Do YOU know about it?

If you write songs that do this ONE thing wrong, it makes you look like an amateur.  But if you do it right… it just might be a hit.

Kenny Chesney did it right in “Don’t Blink.”  Lee Brice did it right in “Love Like Crazy.”  And both songs were massive #1 country hits.  These songs were written by pro writers who applied this technique correctly. But I see this technique become a mistake in a whole lot of songs- and it makes the writer look like a rookie.

Want to learn this hit songwriter technique and make sure you aren’t doing it wrong?  Read on.

________________________________

To BE a pro, you need to THINK like a pro, and this FREE ebook will help transform your thinking, your songwriting, and your success.  Get it today!

Click Here For The Book

_________________________________

The technique is to sing ABOUT the main character in the verse and then to sing AS the main character in the chorus.

Sounds simple, right?  You may already do this without thinking about it.  But it’s HOW you pull it off that can make your song either much more commercial or much less professional.

Most of the time you shouldn’t mix your pronouns at all.

If you’re singing ABOUT him in the verse, you should sing ABOUT him in the chorus.  If you’re singing TO her in the verse, sing TO her in the chorus. If you mix your pronouns (“him” to “you” or “you” to “her”), you run the risk of looking like a sloppy amateur.

The pros (publishers and songwriters) know how to keep their pronouns consistent. If you mess them up- especially if you do it in more than one song- they’ll assume you either don’t pay enough attention to the details (sloppy) or your craft needs to improve (amateur).

Additionally, it might confuse your listener. If your “you” turns into “her” or “him” becomes “you,” the listener may think a new character has been introduced. Even if they figure it out, it takes the listener’s heart out of the song because their head is busy figuring out your pronouns.

Save them the work and get pronouns right before they hear it.

But sometimes it is commercially wise to mix your pronouns / point-of-view.

For example, in Kenny Chesney’s “Don’t Blink,” written by Chris Wallen and Casey Beathard, the main character is an old man turning 102.  Kenny obviously didn’t want to sing the whole song AS that character.

However, that chorus just sounds SO much better in the first person!

The Lee Brice hit, “Love Like Crazy,” written by Tim James and Doug Johnson, had two main characters.  The first verse tells of a man who had been married 58 years.  The second tells of a man who started a home computer business.  Brice isn’t passing himself off as either one of those guys, much less BOTH.

But that chorus sounds SO much better coming from the first person point of view!

So how did the songwriters pull off singing ABOUT the character in the verse and singing AS the character in the chorus?

They built in lyrical turn signals.

In “Love Like Crazy” they built their turn signal into the first pre-chorus:

“Just ask him how he did it; he’ll say pull up a seat

It’ll only take a minute, to tell you everything…”

And this one into the second pre-chorus:

“Just ask him how he made it, he’ll tell you faith and sweat

And the heart of a faithful woman, who never let him forget…”

In “Don’t Blink,” the songwriters built this turn signal into the end of the verse, right before the chorus:

Asked him what’s the secret to life

He looked up from his old pipe

Laughed and said ‘All I can say is…'”

In the second verse, the quote happens right in the beginning:

“I was glued to my TV when it looked like he looked at me

and said ‘Best start putting first things first'”

Using the lyrical turn signal is a simple thing, but it’s critical.  If you just expect the listener to know the turn is coming without you telling them, there’s a good chance they’ll miss it.  And if they miss that turn, you could lose them for the rest of the song.

If you confuse the listener, you lose the listener.

This POV turn signal is a great way to get the best of both worlds. The singer doesn’t have to become the main character in the song, but the chorus still has the impact of first person point of view.

Knowing pro techniques like this can make a big difference in YOUR songwriting.  Applying them will help you write market-smart songs: songs that have a competitive advantage in the market.

If you want to dive deeply into point of view as a songwriting craft; if you want learn how to write songs that will get you noticed in the music business, I have a great opportunity for you.

Every Monday night in April, I’m hosting The C4 Experience.  It’s an exclusive, live online event where I help 10 writers like YOU create explosive growth in your commercial songwriting.  I want you to win, and I’m going to help you write songs that artists want to sing, radio wants to play and fans want to hear.

CLICK HERE TO GET ALL THE DETAILS AND RESERVE YOUR SPOT IN THIS EXCLUSIVE EVENT!

God Bless and Enjoy the Journey,

Brent

Brent Baxter is a hit songwriter with cuts by Alan Jackson, Randy Travis, Lady Antebellum, Joe Nichols, Gord Bamford, Ruthie Collins, Ray Stevens and more. He’s written a top 5 hit in the US, a #1 in Canada, and a top 10 in Texas.  His songs appear on 5 industry-certified gold & platinum albums & singles… so far.  He also hosts a top-rated songwriting and music business podcast called, “The C.L.I.M.B.” which can be found on iTunes or your favorite podcast app.SWP 4

Hey, I Remember That!

SWP 2

It’s not about you.  It’s about the listener.  What’s in it for the listener?

As we began discussing a few weeks ago (READ IT HERE), successful songwriters know it’s not about us- it’s about the listener.  When it comes to your song, what’s in it for the listener?  What’s going to make them stick around till the end and hit “repeat?”

If your song doesn’t have something in it for the listener, there’s no money in it for you.

Yep.  I’ve said that over the past few weeks, and I’m gonna keep saying it till I finally run out of this series!

So I’ve been pointing out some things you can build into your songs that can connect with your listeners.  So far, we’ve discussed “It’s What I Want To Hear” and “It’s What I Want To Say.” and “That’s Who I Am.” and Give The Listener Great Advice!”    This week, let’s talk about…

all about the listener

“Hey, I remember that!”

A powerful way to connect with a listener is to push the nostalgia button.  Take the listener back to a point in their past that they recall fondly.  Use your song like a time machine.

When you do this effectively, your listener isn’t so much connecting to your song as connecting to their own past THROUGH your song.  This can be very powerful.  Let’s look at a few examples.

“Boys Of Fall”

by Kenny Chesney (written by Casey Beathard, Dave Turnbull).  This song takes me back to playing high school football.  It takes me back to running through a banner, the taste of grass in my mouthpiece, all of it.  It makes me miss those days.  Love that song.  It makes me think of my teammates like Steve Caughron, Willy Kuykendall, and Brian Krug.  Good times.

“19 Something”

by Mark Wills (written by David Lee, Chris DuBois).  This song describes a lot of my formative years.  Big hair, parachute pants and Stretch Armstrong all conjure up childhood memories.  It’s fun to remember when getting a microwave was a big deal.  The Challenger disaster is definitely NOT a feel-good reference, but it takes me back to intermediate school, watching it on a big TV rolled into the classroom on a big cart.

“Every Head Bowed”

I dug into my own history and nostalgia for a song I had recorded by Randy Travis, “Every Head Bowed” on Randy’s “Around The Bend” album.

Randy Travis- Every Head Bowed

Twinkies, corduroy coats, clip-on ties and “I Surrender All” each make me recall growing up going to Calvary Baptist Church back in Batesville, Arkansas.  And I know my cowriter, Brandon Kinney, had a lot of the same experiences at his home church back in Texas.  Mining our nostalgia made the song more real, which helped it connect to Randy- and hopefully to a lot of other people, too.

“Old Alabama” “Doin’ It To Country Songs”

by Brad Paisley (written by Brad Paisley, Dave Turnbull, Chris DuBois, Randy Owen) and “Doing It To Country Songs” by Blake Shelton (written by Marty Dodson, Jacob Lyda, Paul Overstreet) each use nostalgic artists to bring an extra “smile” to the songs.  Paisley, of course, builds his song around classic Alabama hits.  Blake doesn’t reference The Oak Ridge Boys in his song, but they add their distinctive sound to the record.

Most longtime country fans probably don’t hear Alabama or Oak Ridge Boys music that often these days, so these newer songs remind us of hits like “Mountain Music,” “Elvira” and others.

So one way to make your song more “cut/able” is to have your lyric connect the listener to his or her own past.

So here’s your homework.  Turn on the radio or your favorite playlist- or dig through your stack of favorite albums.  Find a song or two that answers the question, “What’s in it for the listener?” with “Hey, I remember that!”  Please leave a comment and let me know what you discovered!

If you want your songs to be more “cut/able” – able to be cut – then you should definitely check out my new, expanded and upgraded version of “Cut/able: Lessons In Market Smart Songwriting.” It’s five powerful lessons will help you write songs that artists want to sing, radio wants to play, and listeners want to hear! CLICK HERE TO WRITE CUT/ABLE SONGS.

cutable-2-3d-cover-large

God Bless and Enjoy the Journey,

Brent

Brent Baxter is a hit songwriter with cuts by Alan Jackson, Randy Travis, Lady Antebellum, Joe Nichols, Gord Bamford, Ruthie Collins, Ray Stevens, and more. He’s written a top 5 hit in the US and a #1 in Canada… so far.

SWP 4

Artist Insight Report: Eric Church “Mr. Misunderstood”

If you want your songs to get recorded by major artists, you need to understand those artists.

Understanding what an artist has recorded before can help you predict what he or she might record in the future. So, today, I decided to dive into Eric Church’s new album, “Mr. Misunderstood.” Here’s what I found, track-by-track.  (Note: “PUL’D” is a reference from my workbook “Cut/able: Lessons in Market-Smart Songwriting.” It means “Positive-Uptempo-Love/Depth.”  “Neighborhood” is also a reference from “Cut/able.”  Check out the workbook HERE.)  POV is “Point Of View.)

Artist: Eric Church

Album: Mr. Misunderstood

Producer: Jay Joyce

Label: EMI Records Nashville

“Mr. Misunderstood”

Writers: Eric Church, Casey Beathard

POV (Point of view): You/me

Timeframe: Present tense singing to “Mr. Misunderstood,” past tense about himself.

PUL’D: Positive, Ballad to Midtempo, Depth

Neighborhood: Rocker / indie. Fits his rocker image. Preaching to his choir: outsiders, musicians.

Subject: Music, life.

Notes: Sing-a-long “na-nas.” No repeating chorus, just the title. Lots of imagery. Speaks to the outsiders and musicians- clearly makes himself one of them.

 

“Mistress Named Music”

Writers: Eric Church, Casey Beathard

POV: I/me

Timeframe: Past

PUL’D: Positive, Mid-ballad, Depth/Life

Neighborhood: Bad boy. Alcohol & drug references. Rocker.

Subject: Music, Musician

Notes: Strong imagery, blues-sound, big guitar solo/classic rock long outro, big choir on intro

 

“Chattanooga Lucy”

Writers: Eric Church, Jeff Hyde, Ryan Tyndell

POV: You/me

Timeframe: Present

PUL’D: Positive, Uptempo blues rock, Love

Neighborhood: Rocker, rough side of the tracks, edgy

Subject: Music, girl

Notes: Blues, lots of imagery, soul falsetto, female gang BGVs

“Mixed Drinks About Feelings”

Writers: Eric Church

POV: Me/I

Timeframe: Present

PUL’D: Sad, Ballad, Lost love

Neighborhood: Drinkers

Subject: Lost love, drinking

Notes: Alcohol references, female lead (smoky voice) on 2nd verse, blues/soul

 

“Knives Of New Orleans”

Writers: Eric Church, Travis Meadows, Jeremy Spillman

POV: Me/I

Timeframe: Now

PUL’D: Negative, mid-uptempo, depth/life

Neighborhood: Tough guy, dark side of life

Subject: Murder about money

Notes: Good imagery, big driving feel, storytelling- takes on a character, big classic rock Bob Seger Springsteen epic

 

“‘Round Here Buzz”

Writers: Eric Church, Luke Dick, Jeff Hyde

POV: You/me

Timeframe: Now

PUL’D: Negative, midtempo, love

Neighborhood: Average Joe

Subject: You’re gone, so I’m hanging around our hometown drinking.

Notes: Good imagery, verse-chorus-verse-chorus-solo-chorus

 

“Kill A Word”

Writers: Eric Church, Luck Dick, Jeff Hyde

POV: Me/I

Timeframe: Now

PUL’D: Positive, midtempo, depth

Neighborhood: Tough guy with a heart of gold

Subject: Singer’s fed up with the negative junk in the world.

Notes: Tough, but positive. Violent language, but wants to make the world a better place. Dark.

 

“Holdin’ My Own”

Writers: Eric Church

POV: Me/I

Timeframe: Now

PUL’D: Positive, Midtempo, Depth/Love

Neighborhood: Rebel, but laid back.

Subject: Fatherhood, family, music, settling down.

Notes: Biographical (“troubadours”), mid-acoustic kinda beach/bouncy.

 

“Record Year”

Writers: Eric Church, Jeff Hyde

POV: Me/You

Timeframe: Now

PUL’D: Bittersweet, midtempo, lost love

Neighborhood: Average Joe

Subject: Music, lost love

Notes: Name drops artists from several genres: country, rock, R&B, soul. Ends up thanking the girl for leaving because it helped him rediscover all this great music. Starts off sad, ends up feeling positive.

 

“Three Year Old”

Writers: Eric Church, Casey Beathard, Monty Criswell

POV: Me/I

Timeframe: Now

PUL’D: Positive, Mid-ballad, Depth

Neighborhood: Average Joe, good guy, but not perfect

Subject: Fatherhood

Notes: Great images, lessons to a dad from his kid. Lighthearted, but deep. Jesus reference.

TAKEAWAYS:

The big theme is music- how it has and continues to affect Eric’s life. It’s the constant drumbeat in the background of these songs and the thread that holds the record together. Classic blues and rock sounds. He’s dark, an outsider… but he has a good heart. He lives wild, but is maturing. Church wrote on every song and has a small circle of cowriters on this record, mainly Casey Beathard, Jeff Hyde, and Luke Dick. Hyde has the most cuts. Eric tends to write all of his own stuff, so there’s little chance of an outside cut.  Path to a cut: work your way into cowrites with his cowriters, prove yourself and earn your way into the room with Eric.

What do you think? What insights would you like to add?  Did you enjoy this post? Would you like to see more Artist Insight Reports from Man vs. Row in the future? Let me know in the comments!

Pro songwriters know they need to study artists and the market to have their best chance at writing songs that get cut.  And if YOU want to become a pro, you need to think like a pro, too. In my FREE e-book, “THINK LIKE A PRO SONGWRITER,” I not only reveal several of the mindsets which separate the pro songwriter from the amateur, but also…

  1. How to get on a music publisher’s radar
  2. How the pros know who is looking for songs
  3. Six simple ways to make your songs more commercial
  4. And more!

To get your FREE, INSTANT download of “THINK LIKE A PRO SONGWRITER,” just click on the image below, or CLICK HERE!

think like a pro songwriter 3D

God Bless and Enjoy the Journey,

Brent

Brent Baxter is a hit songwriter with cuts by Alan Jackson, Randy Travis, Lady Antebellum, Joe Nichols, Gord Bamford, Ruthie Collins, Ray Stevens, and more. He’s written a top 5 hit in the US and a #1 in Canada… so far.