Every Head Bowed | Songwriting Pro

It’s not about you. It’s about the listener. What’s in it for the listener?

As we began discussing a few weeks ago (READ IT HERE), successful songwriters know it’s not about us- it’s about the listener. When it comes to your song, what’s in it for the listener? What’s going to make them stick around till the end and hit “repeat?”

If your song doesn’t have something in it for the listener, there’s no money in it for you.

Yep. I’ve said that over the past few weeks, and I’m gonna keep saying it till I finally run out of this series!

So I’ve been pointing out some things you can build into your songs that can connect with your listeners. So far, we’ve discussed “It’s What I Want To Hear” and “It’s What I Want To Say.” and “That’s Who I Am.” and “Give The Listener Great Advice!” This week, let’s talk about…

“Hey, I remember that!”

A powerful way to connect with a listener is to push the nostalgia button. Take the listener back to a point in their past that they recall fondly. Use your song like a time machine.

When you do this effectively, your listener isn’t so much connecting to your song as connecting to their own past THROUGH your song. This can be very powerful. Let’s look at a few examples.

“Boys Of Fall”

by Kenny Chesney (written by Casey Beathard, Dave Turnbull). This song takes me back to playing high school football. It takes me back to running through a banner, the taste of grass in my mouthpiece, all of it. It makes me miss those days. Love that song. It makes me think of my teammates like Steve Caughron, Willy Kuykendall, and Brian Krug. Good times.

“19 Something”

by Mark Wills (written by David Lee, Chris DuBois). This song describes a lot of my formative years. Big hair, parachute pants and Stretch Armstrong all conjure up childhood memories. It’s fun to remember when getting a microwave was a big deal. The Challenger disaster is definitely NOT a feel-good reference, but it takes me back to intermediate school, watching it on a big TV rolled into the classroom on a big cart.

“Every Head Bowed”

I dug into my own history and nostalgia for a song I had recorded by Randy Travis, “Every Head Bowed” on Randy’s “Around The Bend” album.

Twinkies, corduroy coats, clip-on ties and “I Surrender All” each make me recall growing up going to Calvary Baptist Church back in Batesville, Arkansas. And I know my cowriter, Brandon Kinney, had a lot of the same experiences at his home church back in Texas. Mining our nostalgia made the song more real, which helped it connect to Randy- and hopefully to a lot of other people, too.

“Old Alabama” “Doin’ It To Country Songs”

by Brad Paisley (written by Brad Paisley, Dave Turnbull, Chris DuBois, Randy Owen) and “Doing It To Country Songs” by Blake Shelton (written by Marty Dodson, Jacob Lyda, Paul Overstreet) each use nostalgic artists to bring an extra “smile” to the songs. Paisley, of course, builds his song around classic Alabama hits. Blake doesn’t reference The Oak Ridge Boys in his song, but they add their distinctive sound to the record.

Most longtime country fans probably don’t hear Alabama or Oak Ridge Boys music that often these days, so these newer songs remind us of hits like “Mountain Music,” “Elvira” and others.

So one way to make your song more “cut/able” is to have your lyric connect the listener to his or her own past.

So here’s your homework. Turn on the radio or your favorite playlist- or dig through your stack of favorite albums. Find a song or two that answers the question, “What’s in it for the listener?” with “Hey, I remember that!” Please leave a comment and let me know what you discovered!

If you want your songs to be more “cut/able” – able to be cut – then you should definitely check out my new, expanded and upgraded version of “Cut/able: Lessons In Market Smart Songwriting.” It’s five powerful lessons will help you write songs that artists want to sing, radio wants to play, and listeners want to hear! CLICK HERE TO WRITE CUT/ABLE SONGS.

God Bless and Enjoy the Journey,

Brent

Brent Baxter is a hit songwriter with cuts by Alan Jackson, Randy Travis, Lady Antebellum, Joe Nichols, Gord Bamford, Ruthie Collins, Ray Stevens, and more. He’s written a top 5 hit in the US and a #1 in Canada… so far.

Ever imagine having a music industry pro pull a lyric out of one of your songs (from memory) and quote it back to you? And to tell you they love it? Let me tell you, it feels GREAT. And it opens doors.

In my last post, I revealed how great imagery can give your songs that slight edge that can bring big opportunities [CLICK TO READ]. Today is the example of one of those opportunities…

Brandon Kinney and I wrote a song called “Every Head Bowed,” written from the point of view of a little boy in church. It was a funny song, and we packed it with imagery from both our imagination and memories of growing up in church.

The song went on to get recorded by legendary country artist, Randy Travis, on his “Around The Bend” album on Warner Bros. Records. It was a huge thrill to have a song recorded by an artist of Randy’s stature. Unbelievable. And what really tickled me was the fact that the song contained the word “spork.”

Spork? Yes, spork. Those plastic spoon-fork things at KFC.

The end of the song takes place after church as the family is having lunch at KFC, and the dad tells the singer to “put that spork back down” while the family prays. It’s such an odd, specific word, but it’s exactly what you use there- and it fits the fun vibe of the song.

Here’s where it gets even more fun. I kinda knew some of the A&R folks at Warner Bros., but now I had a cut on one of their artists. That definitely took me up a notch in their eyes. Even more, they LOVED the spork line.

As I’d bump into a couple of the A&R folks, and we’d talk about the song, they’d always mention that line and how it was their favorite line in the song or how it was so funny.

A&R people hear thousands of songs- more than they can remember. But if you can give them an image they love, they’ll remember your song and YOU.

This simple thing gave me a calling card. I was the guy that wrote “the spork song.” It gave the A&R people a little something positive to remember me by. It’s a goofy line, but it no doubt helped me get more pitch meetings there. And the song even helped me and Brandon land a cowrite with Randy Travis himself!

A great image can really set the identity of a song in the mind of a listener- just like it’s another hook or an alternate title. Don’t believe me? How many people called “Something Like That” by Tim McGraw “BBQ stain?” How many people know you’re talking about the Dierks Bentley song “What Was I Thinkin’” when you call it “little white tank top?” The right image, as simple as it might be, can make your whole song memorable. And memorable is valuable!

Another quick story involving “Every Head Bowed.” I was out a couple months ago, and I ran into one of Randy Travis’ band members. I said, “Hey, you’ve probably played one of my songs.” “Which one?” he asked. When I told him it was “Every Head Bowed,” he nudged his wife and said, “Hey, this guy wrote ‘Every Head Bowed”- we love that song!”

She looked confused, like she didn’t remember it. Then he said, “Oh, you know- the Twinkie song!” Then she gave a big smile as he told me they always call it “The Twinkie Song.”

Yep, there’s a line about a Twinkie in that song, too. Again, giving your listener one strong image (or more) can set your song in their memory more than even the title does.

I want to help you put winning imagery into your lyrics. Here’s a quick video that might serve you…

What about you? Do you have any songs that you or your friends call by a different title- one based on an image? Or a particular image that comes to mind when you think of a certain song? Leave a comment!

Since strong imagery is such an important part of professional-level songwriting, I’ve put together a course on imagery. It’s called, “Use Imagery To Supercharge Your Songwriting (Like The Pros Do)” and it’s available now. By the end of the course, you’ll have the basic skills to:

Effectively use both literal and figurative imagery.
Make your story come to life using imagery.
Prove your character’s personality using imagery.
Make your listener connect to your character’s emotions using imagery.
Hook your listener in the song’s first few lines using imagery.
And to begin more songs (more easily) using imagery exercises as the start of your songwriting process.

Click here if you’re ready to “Use Imagery To Supercharge Your Songwriting (Like The Pros Do)” or click on the image below.

God Bless and Enjoy the Journey,

Brent

Songwriting Pro

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Hey, I Remember That!