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C4X, Write Like A Pro

A pro songwriter’s job is NOT “to write songs.”

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When I signed my first staff songwriting deal, I thought it was so cool to “have a job writing songs.”  But I was wrong.  Writing songs was NOT my job.

Wait.  What?  As a staff songwriter in a publishing deal, isn’t “writing songs” exactly what they pay you for?

No.  They aren’t paying you to write songs.  Want to know what they are really paying you for?  Read on.

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To BE a pro, you need to THINK like a pro, and this FREE ebook will help transform your thinking, your songwriting, and your success.  Get it today!

Click Here For The Book

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A pro songwriter’s job is NOT just to write songs.

I was signed to Major Bob Music for 3 years.  During that time, I turned in about 250 songs.  That’s an average of about 83 songs per year.  Yeah, I was writing a LOT.

Of those 250 songs, about 70 are demoed and 60 have a guitar/vocal recording.  So a little over half of my Major Bob songs are in a form suitable for pitching to an artist or label.

And during those years, I had a bunch of holds ranging from Brad Paisley, Carrie Underwood, George Strait, Lee Ann Womack, and more.  So I was getting some holds.

And some artists recorded my songs, too.  These included a great signer named John Pierce on RCA who cut my song, “Ring On The Bar.”  The legendary Randy Travis recorded my song “Every Head Bowed.”  And a new act called Lady Antebellum recorded two of my songs, “A Woman Scorned” and “Last Night Last” for their debut album.

250 songs, 130 demos or guitar/vocals, many holds, and a few cuts.  And I lost my publishing deal.

I lost my publishing deal because I didn’t do my job.

So what the heck was my job if it wasn’t writing songs, making demos, getting holds and getting cuts????

A pro songwriter’s job is writing songs… that make MONEY.

Those 250 songs I wrote?  Most of them never made a dime for Major Bob.  (That’s the case for 99.9% of songs written for publishers, by the way.)  The demos?  The ones that didn’t get cut by a fairly big artist actually cost Major Bob money.  They had to pay the musicians, studio, etc.

So what about my cuts?

The John Pierce record never came out.  The Randy Travis record didn’t come out until about a year after my Major Bob deal was over. And the Lady Antebellum songs were cut the week My deal ended, so it was too little too late.  (They went on to become bonus tracks that have made a little money, but nothing life-changing.)

Bottom line:  my catalog didn’t make enough money to keep my gig at the publishing company.

Now, I’m not sharing this to complain.  I’ve been blessed to have some songs that have done quite well.  And I’ve had several songs that have brought in a little cash here and there.  I went on to have other publishing deals.

I’m sharing this because you need to know the truth about being a professional songwriter.

If you want to be a pro songwriter, simply writing songs is NOT enough.  Heck, even writing really good songs is not enough.  Your songs have to make money if you want to do this for a living or even as a good side gig.

I had a blast writing songs at Major Bob.  I keep in touch with the folks there, and I appreciate the investment they made in me and my career.  If I could go back and change anything, I would’ve focused less on “writing songs” and focused more on “writing songs that make money.”

I would’ve paid a lot more attention to the business parts of writing: writing market-smart, pitching my own songs, building a stronger team of cowriters, building a stronger business network, and making decisions in my songs that made them more commercially relevant.

I learned an invaluable lesson in a painful way.  And I want to help YOU avoid that same pain.

Knowing what a pro songwriter’s real job is- and writing like it- can make a big difference in YOUR songwriting.  Applying “cut/able” techniques will help you write market-smart songs: songs that have a competitive advantage in the market.  

If you want to dive into songwriting craft; if you want learn how to write songs that will get you noticed in the music business, I have a great opportunity for you.

Every Monday night in October, I’m hosting The C4 Experience.  It’s an exclusive, live online event where I help 10 writers like YOU create explosive growth in your commercial songwriting.  I want you to win, and I’m going to help you write songs that artists want to sing, radio wants to play and fans want to hear.

CLICK HERE TO GET ALL THE DETAILS AND RESERVE YOUR SPOT IN THIS EXCLUSIVE EVENT!

God Bless and Enjoy the Journey,

Brent

Brent Baxter is a hit songwriter with cuts by Alan Jackson, Randy Travis, Lady Antebellum, Joe Nichols, Gord Bamford, Ruthie Collins, Ray Stevens and more. He’s written a top 5 hit in the US, a #1 in Canada, and a top 10 in Texas.  His songs appear on 5 industry-certified gold & platinum albums & singles… so far.  He also hosts a top-rated songwriting and music business podcast called, “The C.L.I.M.B.” which can be found on iTunes or your favorite podcast app.SWP 4

Frettie, Know The Row, Write Like A Pro

Your Song’s First Line Really Needs This!

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Imagine yourself in a dark movie theater.  The movie starts to play, but there is just sound- no picture.  You’d be upset, right?  Then why do we often write songs that way?

Why don’t we give our listeners some pictures right at the beginning of our movie/song?  After all, the hit songwriters know how important this is, and they do it consistently.

________________________________

To BE a pro, you need to THINK like a pro, and this FREE ebook will help transform your thinking, your songwriting, and your success.  Get it today!

Click Here For The Book

_________________________________

I think the movie analogy is an appropriate one for songwriting.

Songs are basically 3-minute movies.

And just like someone making a movie, we want to hook our audience immediately.  We want to draw them into our story as quickly as possible.  And you know what does this extremely well?

Imagery.

Well-written imagery quickly lets the listener know the setting for our story or gives them a sudden emotional punch.  Or it builds mystery or interest.  And, along with good melody and production, that will keep the listener listening further into the song.

The main job of your song’s 1st line is to make the listener want to hear the 2nd line.

Here are the first lines of a few of my songs that have been recorded.

You left your Bible on the dresser, so I put it in the drawer – “Monday Morning Church” sung by Alan Jackson

Sunday morning was a fight, I was runnin’ from that clip-on tie – “Every Head Bowed” sung by Alan Jackson

Past the cotton fields and the old Spring Mill, we laid a blanket out where the world was still – “Crickets” sung by Joe Nichols

There’s a towel on the bathroom door, a t-shirt in my dresser if you like – “Last Night Last” sung by Lady Antebellum

But don’t just take MY lyrics for it.  Here are the first lines of 9 of the current top 10 songs on Billboard’s Country Airplay Chart.

I believe kids oughta stay kids as long as they can, turn off the screen, go climb a tree, get dirt on their hands – “Most People Are Good” sung by Luke Bryan

I ain’t heard you laugh like that in a long time – “Singles You Up” sung by Jordan Davis

Baby, lay on back and relax, kick your pretty feet up on my dash – Bebe Rexha & Florida Georgia Line

She wants to get married, she wants it perfect, she wants her grandaddy preaching the service – “Marry Me” sung by Thomas Rhett

Don’t think I’ve ever seen your kind of pretty wandering ’round this midnight mad house city – “The Long Way” sung by Brett Eldredge

Like a rainy Sunday morning makes me wanna stay in bed, twisted up all day long – “You Make It Easy” sung by Jason Aldean

This is perfect, come kiss me one more time – “Heaven” sung by Kane Brown

When the devil’s knocking at my door, when I’m broken and I’m battle worn, down in the valley, on my knees – “She’s With Me” sung by High Valley

Seen my share of broken halos, folded wings that used to fly – “Broken Halos” sung by Chris Stapleton

The song in the #10 spot, “All On Me” by Devin Dawson, doesn’t have an image in the first couple lines, but all the rest do.   That’s 90% of the current top 10, and it’s something you should pay attention to.

And note that not all the images are literal.  In “She’s With Me” and “Broken Halos,” the images are more metaphorical.  But they STILL put a picture in the mind of the listener.  So you don’t have to JUST paint a literal picture of the situation.

But in case you aren’t quite convinced yet, here are a bunch more first lines from other hit country songs over the past several years:

Doublewide Quick Stop midnight T-top Jack in her Cherry Coke town – “American Kids” sung by Kenny Chesney

Quarter in the payphone, clothes drying on the line – “Automatic” sung by Miranda Lambert

Those high heels with that sun dress, turquoise heart hanging ‘round your neck – “My Eyes” sung by Blake Shelton

Summer comin’ through a rolled down window, tearin’ down an almost two lane back road – “We Are Tonight” sung by Billy Currington

Sun shines, clouds rain, train whistles blow and guitars play – “It Just Comes Natural” sung by George Strait

I’ve packed a cooler and a change of clothes – “Want To” by Sugarland

Driving through town, just my boy and me. With a happy meal on his booster seat– “Watching You” by Rodney Atkins

I can take the rain on the roof of this empty house– “What Hurts The Most” Rascal Flatts

She’s a yellow pair of running shoes, a holey pair of jeans– “She’s Everything” Brad Paisley

I could do this for days. Now, I know there are examples out there of purely emotional songs that do well. But if you look at the songs that are not written by the artist or by the producer or by an established hit songwriter, I think you’ll see a trend.

Put images in your song’s first lines to draw your listener in.

One more great example is from a recent CMA and ACM Song Of The Year:  “I Drive Your Truck,” written by Jessi Alexander, Connie Harrington, and Jimmy Yeary and recorded by Lee Brice.

“89 cents in the ashtray, half-empty bottle of Gatorade rolling on the floorboard”

It’s like the opening shot of a movie that starts with a close-up of change in the ashtray, panning over to a Gatorade bottle rolling on the floorboard.  The song follows the camera as it moves over to the dash, the backseat, etc.  This pulls us in.  It also gives us clues about the truck’s owner.  It’s such a well-written song!

If you’re interested in writing commercial songs- if you want to give your songs their best chance to succeed, I have a great opportunity for you.  In May, I’m hosting Frettie’s “Know The Row” with one of the writers of “I Drive Your Truck,” Jimmy Yeary!

Not only did Jimmy write this Song Of The Year, he’s also written hits for Kenny Chesney, Jake Owen, Rascal Flatts and more.

And this is YOUR chance to sit down face-to-face (online) with a real-deal professional, hit songwriter.

You and I BOTH want to learn what Jimmy has to share.

Here’s the deal.  You can join us online from anywhere in the world on Thursday, May 24, 2018 from 7pm-8pm Central time.  And this special event is FREE to members of Frettie.com!  (But don’t worry- you can still purchase a ticket even if you don’t want to take advantage of all of Frettie’s membership benefits.)

CLICK HERE TO GET ALL THE DETAILS & MEET HIT SONGWRITER JIMMY YEARY.

Brent Baxter is a hit songwriter with cuts by Alan Jackson, Randy Travis, Lady Antebellum, Joe Nichols, Gord Bamford, Ruthie Collins, Ray Stevens, and more. He’s written a top 5 hit in the US, a #1 in Canada & a top 10 in Texas… so far.

Biz

Encore: The Band Is A Brand. Are You Brand Conscious?

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Here’s an encore of one of my very first blog posts.  I’m sharing it for two reasons: 1) a lot of you have started following this website since it was originally posted (thanks!) and might find this post helpful, and 2) I need to lay low this week.  I’ve been getting so busy with Songwriting Pro stuff that I’ve neglected some very important things (namely Bible study and prayer time).  Plus, Emily and I are adopting and there is a TON of paperwork (and even more need for Bible study/prayer time).

Thanks for understanding.  I hope to be back in the swing of things next week!

God Bless,

Brent

Man vs. PRO

This is the part of songwriting I didn’t know I was signing up for- the business, strategic side of things. Sure, I have my MBA, but I really just wanted to write my songs and have them pitched by somebody to somebody and- whammo! Cuts. But the world is how it is, not how I wish it were. So now I think about artists as brands and try to act accordingly.

An artist is a brand, and they and their team (label, promotion, management) work really hard to position their brand (artist) into a certain place in the market. In business terms, they want to increase their market share- on radio and in our wallets. Everything supports the brand image: album artwork and photos, songs, videos, etc.

Artists are looking for songs that fit their brand.

Whether you are writing FOR or WITH a certain artist, it’s important for you to understand their brand. Ask yourself: who is their audience- who do they speak to? What message do they send to their fans? How do they deliver this message? How do they want to be perceived? This goes deeper than just “traditional country” or “pop country.”

If you can write a song that really fits an artist’s brand, you have a great opportunity. Think about “Real Good Man” for Tim McGraw. What a great song for him. Musically, it fits him well. Great feel, and Tim can sing it. Lyrically, that’s totally his persona- a real bad boy, but a real good man.

The artist is Coke. Their songs are Coke Classic, Cherry Coke, Coke Zero, Diet Coke, etc. They want songs that both reinforce and expand their brand. They may want Cherry Vanilla Coke or Raspberry Coke or something. Your song needs to fit on the same shelf. Your song may be the best $200 bottle of wine to be found, but it doesn’t matter. That artist is Coke.

Taco Bell doesn’t sell hamburgers.

My buddy, Tim Meitzen, told me one time, “They only have about three ingredients, but they keep putting them in different shapes!” That’s how some artists are. They keep giving you the same basic ingredients, but they put a little different spin on them. And when they do add something new, say, a Dorito as a taco shell, it still makes sense for the brand.

Luke Bryan is married with children. (So was Al Bundy, but that’s a different topic altogether.) Anyway, Luke has a family, but you wouldn’t know it from listening to his music. His music presents him as a Spring Breakin’ tailgatin’ good ‘ol party-boy who loves the ladies. I believe there’s only one song in which he has a wife and kids. But that was on his first album before he really found his image/voice/brand. And it wasn’t a single. Since he found his image, he has really stuck to it. And who can blame him? It’s working great.

It’s not about what you think an artist should sing or who they should be

… or where you think they should go as an artist. Unless you’re in their circle of influence, it doesn’t really matter what you want. Sorry.

I ran into a branding issue with Lady Antebellum.

Back before Lady A existed, I wrote a song with Hillary Scott, Casey Koesel, and Jon Armstrong called, “A Woman Scorned.” It’s a fun, rocking, fairly aggressive song that shows off Hillary’s vocals really well. Later, when she, Charles, and Dave formed Lady Antebellum, they started playing our song in all their shows (it’s on YouTube). They even cut it for their debut album. Score! Right? Wrong. When it came time to deciding which last couple of songs wouldn’t make the record, “A Woman Scorned” was reduced to a bonus track. That was disappointment with zeroes on the end of it. But after hearing their album, I understood why. It didn’t fit their brand. It was too aggressive. Even though the song had served them well and helped them get their deal, it didn’t fit the image. I couldn’t argue with that.

The lyric and melody BOTH have to work for the artist.

I’ve mainly focused on lyrical content, but the music has to fit the artist’s brand, too. Miranda Lambert isn’t likely to cut a song that sounds like Shania Twain no matter how well the lyric fits her. Ask yourself: is this song the right kind of pop? The right shade of country?

And it’s important to remember that these brands change over time. They aren’t locked in forever. Lonestar was one thing before “Amazed,” and another thing after. Toby Keith was one thing before “How Do You Like Me Now” and another thing after. Kenny Chesney had a slower, but no less important transition to beaches and nostalgia. So don’t lock a brand in your mind with super glue. Make sure to look for the shifts that are inevitable.

Agree? Disagree? I’d love to hear your thoughts.

God bless and enjoy the journey,

Brent

Biz

The Band Is A Brand. Are You Brand Conscious?

5 Comments

This is the part of songwriting I didn’t know I was signing up for- the business, strategic side of things. Sure, I have my MBA, but I really just wanted to write my songs and have them pitched by somebody to somebody and- whammo! Cuts. But the world is how it is, not how I wish it were. So now I think about artists as brands and try to act accordingly.

An artist is a brand, and they and their team (label, promotion, management) work really hard to position their brand (artist) into a certain place in the market. In business terms, they want to increase their market share- on radio and in our wallets. Everything supports the brand image: album artwork and photos, songs, videos, etc.

Artists are looking for songs that fit their brand.

Whether you are writing FOR or WITH a certain artist, it’s important for you to understand their brand. Ask yourself: who is their audience- who do they speak to? What message do they send to their fans? How do they deliver this message? How do they want to be perceived? This goes deeper than just “traditional country” or “pop country.”

If you can write a song that really fits an artist’s brand, you have a great opportunity. Think about “Real Good Man” for Tim McGraw. What a great song for him. Musically, it fits him well. Great feel, and Tim can sing it. Lyrically, that’s totally his persona- a real bad boy, but a real good man.

The artist is Coke. Their songs are Coke Classic, Cherry Coke, Coke Zero, Diet Coke, etc. They want songs that both reinforce and expand their brand. They may want Cherry Vanilla Coke or Raspberry Coke or something. Your song needs to fit on the same shelf. Your song may be the best $200 bottle of wine to be found, but it doesn’t matter. That artist is Coke.

Taco Bell doesn’t sell hamburgers.

My buddy, Tim Meitzen, told me one time, “They only have about three ingredients, but they keep putting them in different shapes!” That’s how some artists are. They keep giving you the same basic ingredients, but they put a little different spin on them. And when they do add something new, say, a Dorito as a taco shell, it still makes sense for the brand.

Luke Bryan is married with children. (So was Al Bundy, but that’s a different topic altogether.) Anyway, Luke has a family, but you wouldn’t know it from listening to his music. His music presents him as a Spring Breakin’ tailgatin’ good ‘ol party-boy who loves the ladies. I believe there’s only one song in which he has a wife and kids. But that was on his first album before he really found his image/voice/brand. And it wasn’t a single. Since he found his image, he has really stuck to it. And who can blame him? It’s working great.

It’s not about what you think an artist should sing or who they should be

… or where you think they should go as an artist. Unless you’re in their circle of influence, it doesn’t really matter what you want. Sorry.

I ran into a branding issue with Lady Antebellum.

Back before Lady A existed, I wrote a song with Hillary Scott, Casey Koesel, and Jon Armstrong called, “A Woman Scorned.” It’s a fun, rocking, fairly aggressive song that shows off Hillary’s vocals really well. Later, when she, Charles, and Dave formed Lady Antebellum, they started playing our song in all their shows (it’s on YouTube). They even cut it for their debut album. Score! Right? Wrong. When it came time to deciding which last couple of songs wouldn’t make the record, “A Woman Scorned” was reduced to a bonus track. That was disappointment with zeroes on the end of it. But after hearing their album, I understood why. It didn’t fit their brand. It was too aggressive. Even though the song had served them well and helped them get their deal, it didn’t fit the image. I couldn’t argue with that.

The lyric and melody BOTH have to work for the artist.

I’ve mainly focused on lyrical content, but the music has to fit the artist’s brand, too. Miranda Lambert isn’t likely to cut a song that sounds like Shania Twain no matter how well the lyric fits her. Ask yourself: is this song the right kind of pop? The right shade of country?

And it’s important to remember that these brands change over time. They aren’t locked in forever. Lonestar was one thing before “Amazed,” and another thing after. Toby Keith was one thing before “How Do You Like Me Now” and another thing after. Kenny Chesney had a slower, but no less important transition to beaches and nostalgia. So don’t lock a brand in your mind with super glue. Make sure to look for the shifts that are inevitable.

Agree? Disagree? I’d love to hear your thoughts.

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YOU VS…

Pick a current artist from whatever genre you target with your writing. Break down their brand. Then be a sweetheart and post your notes in the comments. Together, ya’ll can really help each other out. Thanks!

SHOUT OUT…

Thanks to Chelsea Bain for recording my song, “Simple Is Hard.” It’s on her new album, “All American Country Girl.” You can hear her music being blasted off a stage at a NASCAR event or on Fox Sports. You can check out the song on iTunes here. Thanks, Chelsea!