Tag Archives: Miranda Lambert

Biz

Encore: The Band Is A Brand. Are You Brand Conscious?

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Here’s an encore of one of my very first blog posts.  I’m sharing it for two reasons: 1) a lot of you have started following this website since it was originally posted (thanks!) and might find this post helpful, and 2) I need to lay low this week.  I’ve been getting so busy with Songwriting Pro stuff that I’ve neglected some very important things (namely Bible study and prayer time).  Plus, Emily and I are adopting and there is a TON of paperwork (and even more need for Bible study/prayer time).

Thanks for understanding.  I hope to be back in the swing of things next week!

God Bless,

Brent

Man vs. PRO

This is the part of songwriting I didn’t know I was signing up for- the business, strategic side of things. Sure, I have my MBA, but I really just wanted to write my songs and have them pitched by somebody to somebody and- whammo! Cuts. But the world is how it is, not how I wish it were. So now I think about artists as brands and try to act accordingly.

An artist is a brand, and they and their team (label, promotion, management) work really hard to position their brand (artist) into a certain place in the market. In business terms, they want to increase their market share- on radio and in our wallets. Everything supports the brand image: album artwork and photos, songs, videos, etc.

Artists are looking for songs that fit their brand.

Whether you are writing FOR or WITH a certain artist, it’s important for you to understand their brand. Ask yourself: who is their audience- who do they speak to? What message do they send to their fans? How do they deliver this message? How do they want to be perceived? This goes deeper than just “traditional country” or “pop country.”

If you can write a song that really fits an artist’s brand, you have a great opportunity. Think about “Real Good Man” for Tim McGraw. What a great song for him. Musically, it fits him well. Great feel, and Tim can sing it. Lyrically, that’s totally his persona- a real bad boy, but a real good man.

The artist is Coke. Their songs are Coke Classic, Cherry Coke, Coke Zero, Diet Coke, etc. They want songs that both reinforce and expand their brand. They may want Cherry Vanilla Coke or Raspberry Coke or something. Your song needs to fit on the same shelf. Your song may be the best $200 bottle of wine to be found, but it doesn’t matter. That artist is Coke.

Taco Bell doesn’t sell hamburgers.

My buddy, Tim Meitzen, told me one time, “They only have about three ingredients, but they keep putting them in different shapes!” That’s how some artists are. They keep giving you the same basic ingredients, but they put a little different spin on them. And when they do add something new, say, a Dorito as a taco shell, it still makes sense for the brand.

Luke Bryan is married with children. (So was Al Bundy, but that’s a different topic altogether.) Anyway, Luke has a family, but you wouldn’t know it from listening to his music. His music presents him as a Spring Breakin’ tailgatin’ good ‘ol party-boy who loves the ladies. I believe there’s only one song in which he has a wife and kids. But that was on his first album before he really found his image/voice/brand. And it wasn’t a single. Since he found his image, he has really stuck to it. And who can blame him? It’s working great.

It’s not about what you think an artist should sing or who they should be

… or where you think they should go as an artist. Unless you’re in their circle of influence, it doesn’t really matter what you want. Sorry.

I ran into a branding issue with Lady Antebellum.

Back before Lady A existed, I wrote a song with Hillary Scott, Casey Koesel, and Jon Armstrong called, “A Woman Scorned.” It’s a fun, rocking, fairly aggressive song that shows off Hillary’s vocals really well. Later, when she, Charles, and Dave formed Lady Antebellum, they started playing our song in all their shows (it’s on YouTube). They even cut it for their debut album. Score! Right? Wrong. When it came time to deciding which last couple of songs wouldn’t make the record, “A Woman Scorned” was reduced to a bonus track. That was disappointment with zeroes on the end of it. But after hearing their album, I understood why. It didn’t fit their brand. It was too aggressive. Even though the song had served them well and helped them get their deal, it didn’t fit the image. I couldn’t argue with that.

The lyric and melody BOTH have to work for the artist.

I’ve mainly focused on lyrical content, but the music has to fit the artist’s brand, too. Miranda Lambert isn’t likely to cut a song that sounds like Shania Twain no matter how well the lyric fits her. Ask yourself: is this song the right kind of pop? The right shade of country?

And it’s important to remember that these brands change over time. They aren’t locked in forever. Lonestar was one thing before “Amazed,” and another thing after. Toby Keith was one thing before “How Do You Like Me Now” and another thing after. Kenny Chesney had a slower, but no less important transition to beaches and nostalgia. So don’t lock a brand in your mind with super glue. Make sure to look for the shifts that are inevitable.

Agree? Disagree? I’d love to hear your thoughts.

God bless and enjoy the journey,

Brent

Craft

Songwriters, Take Your Listeners To The Movies

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Man vs Row

Brent is a hit songwriter with cuts by Alan Jackson, Randy Travis, Lady Antebellum, Joe Nichols, Gord Bamford, Ray Stevens, and more.  He’s written a top 5 hit in the US and a #1 in Canada… so far.

Imagine yourself in a darkened movie theater. The movie starts to play, but there is just sound… no picture. You’d be upset, right? Well, then, why do we sometimes write songs that way?

I think the movie analogy is an appropriate one for songwriting.

After all, don’t we basically write 3-minute movies?

Our job is to entertain, to move, or to make the listener think. Just like a movie. But because songs are an audio format, we sometimes forget about the pictures. But they are terribly important!

Take, for instance, “The Thunder Rolls” written by Garth Brooks and Pat Alger. Yes, it’s an oldie, but it’s a classic. This lyric is a movie all by itself. Let’s look at the first verse:

3:30 in the morning / not a soul in sight / the city’s looking like a ghost town / on a moonless summer night / raindrops on the windshield / there’s a storm moving in / he’s heading back from somewhere / that he never should have been / and the thunder rolls

You can SEE that verse. The ghost town, the dark night, the raindrops. Not only that, but you can HEAR it. The thunder rolls. While this lesson will focus on visuals, don’t forget that you have FIVE senses, and you should use as many of them in a song as possible. Let’s look at the second verse:

Every light is burning / in a house across town / she’s pacing by the telephone / in her faded flannel gown / askin’ for a miracle / hopin’ she’s not right / praying it’s the weather / that’s kept him out all night / and the thunder rolls

Again, you can SEE and HEAR that verse. Lights burning, pacing by the phone, the faded flannel gown, the thunder rolls. And the third verse is just as visual as the first two.

It is no accident that some writers refer to sensory details as “furniture.” An empty room is not very inviting. It doesn’t hold your attention very long. However, a room with a great big couch and great art on the walls INVITES you in for a while. It gives you something to look at.

I got this feedback from an old publisher when I didn’t have strong visuals in a song. He said it left him, as he called it, “floating around in space with nothing to hang on to. You’re just telling me how you FEEL.”

There’s a songwriting adage that says, “Don’t TELL me, SHOW me.” Visuals give you something to latch on to. A strong visual or other sensory image at the front end of a song really draws a listener in. It gives you a picture right off the bat.

Take these following first lines from some recent hit songs:

Doublewide Quick Stop midnight T-top Jack in her Cherry Coke town – “American Kids” sung by Kenny Chesney

Quarter in the payphone, clothes drying on the line – “Automatic” sung by Miranda Lambert

Those high heels with that sun dress, turquoise heart hanging ‘round your neck – “My Eyes” sung by Blake Shelton

Summer comin’ through a rolled down window, tearin’ down an almost two lane back road – “We Are Tonight” sung by Billy Currington

And now a few hits that are a couple years back…

Sun shines, clouds rain, train whistles blow and guitars play – “It Just Comes Natural” sung by George Strait

I’ve packed a cooler and a change of clothes – “Want To” by Sugarland

Driving through town, just my boy and me. With a happy meal on his booster seat– “Watching You” by Rodney Atkins

I can take the rain on the roof of this empty house– “What Hurts The Most” Rascal Flatts

She’s a yellow pair of running shoes, a holey pair of jeans– “She’s Everything” Brad Paisley

I could do this for days. Now, I know there are examples out there of purely emotional songs that do well. But if you look at the songs that are not written by the artist or by the producer or by an established hit songwriter, I think you’ll see a trend.

So good luck with your songwriting. Use lots of visuals, and keep at it.

What about you?  Do you tend to write with or without a lot of imagery?  Are there lines from some other songs you think have great imagery that you’d like to share?  I’d love to hear from you!

God Bless,

Brent

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Craft

This Ain’t The 90’s: Miranda Lambert and “The House That Built Me”

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cropped-music_row_signs322.jpg

Brent is a hit songwriter with cuts by Alan Jackson, Randy Travis, Lady Antebellum, Joe Nichols, Gord Bamford, Ray Stevens, and more.  He’s written a top 5 hit in the US and a #1 in Canada… so far.

First of all, “The House That Built Me” is one of the strongest hooks I’ve heard in forever.  Strong.  But, of course, a great title is only part of a commercial hit.  A big piece of the puzzle is writing that hook in a way that fits the commercial marketplace, and this is where I want to focus today.

In the 1990’s, the winning way to write “The House That Built Me” would’ve been to make it a 3-act play:

1st verse: I was a kid, put my handprints in the wet cement, etc.

Chorus: That’s the house that built me.

2nd verse: I was stuck in my bedroom after getting grounded, and that’s when I started playing guitar.

Chorus: That’s the house that built me.

Bridge: I came home to find myself again.

Chorus: That’s the house that built me.

Makes sense, right?  That would be the country 101 way to write it.  But today, most everything is “in the moment.”  Look at how the writers, Tom Douglas and Allen Shamblin, still get in a bunch of snapshots of the singer’s past, but frame them in the present.  Those handprints in the front steps ARE mine.  My favorite dog IS buried in the yard. Great work.  The 1990’s were awesome, but this ain’t the 1990’s anymore.

God Bless,

Brent

YOU VS…

Anything you’d like to add or ask?  Leave a comment!  Are there any topics  you’d like to see addressed in a future MvR post?  Thanks!

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If you like this blog, don’t miss a single post!  Subscribe by putting your email in the “Follow Man vs. Row via E-mail” section on this page.  It’s either in the upper righthand corner or down below.   Also, please share this blog with anyone you think would benefit from it.  I appreciate it when you share it on Twitter, Facebook, and anywhere else.  Thanks!

Brent’s Twitter: @Razorbaxter

Brent Baxter Music:  http://www.brentbaxtermusic.com

Biz, Mini, Muse

The Next Brad Paisley

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cropped-music_row_signs322.jpg

Right now, the next Brad Paisley and Miranda Lambert aren’t famous yet.  They don’t have gatekeepers, and they still write with unknown writers.  But that will probably change in three years when they get a record deal.  You might want to find them and write with them starting… now.

-Brent

FOLLOW AND SHARE THIS BLOG

If you like this blog, don’t miss a single post!  Subscribe by putting your email in the “Follow Man vs. Row via E-mail” section on this page.  It’s either in the upper righthand corner or down below.   Also, please share this blog with anyone you think would benefit from it.  I appreciate it when you share it on Twitter, Facebook, and anywhere else.  Thanks!

Brent’s Twitter: @Razorbaxter

Brent Baxter Music:  http://www.brentbaxtermusic.com

Biz

The Band Is A Brand. Are You Brand Conscious?

5 Comments

This is the part of songwriting I didn’t know I was signing up for- the business, strategic side of things. Sure, I have my MBA, but I really just wanted to write my songs and have them pitched by somebody to somebody and- whammo! Cuts. But the world is how it is, not how I wish it were. So now I think about artists as brands and try to act accordingly.

An artist is a brand, and they and their team (label, promotion, management) work really hard to position their brand (artist) into a certain place in the market. In business terms, they want to increase their market share- on radio and in our wallets. Everything supports the brand image: album artwork and photos, songs, videos, etc.

Artists are looking for songs that fit their brand.

Whether you are writing FOR or WITH a certain artist, it’s important for you to understand their brand. Ask yourself: who is their audience- who do they speak to? What message do they send to their fans? How do they deliver this message? How do they want to be perceived? This goes deeper than just “traditional country” or “pop country.”

If you can write a song that really fits an artist’s brand, you have a great opportunity. Think about “Real Good Man” for Tim McGraw. What a great song for him. Musically, it fits him well. Great feel, and Tim can sing it. Lyrically, that’s totally his persona- a real bad boy, but a real good man.

The artist is Coke. Their songs are Coke Classic, Cherry Coke, Coke Zero, Diet Coke, etc. They want songs that both reinforce and expand their brand. They may want Cherry Vanilla Coke or Raspberry Coke or something. Your song needs to fit on the same shelf. Your song may be the best $200 bottle of wine to be found, but it doesn’t matter. That artist is Coke.

Taco Bell doesn’t sell hamburgers.

My buddy, Tim Meitzen, told me one time, “They only have about three ingredients, but they keep putting them in different shapes!” That’s how some artists are. They keep giving you the same basic ingredients, but they put a little different spin on them. And when they do add something new, say, a Dorito as a taco shell, it still makes sense for the brand.

Luke Bryan is married with children. (So was Al Bundy, but that’s a different topic altogether.) Anyway, Luke has a family, but you wouldn’t know it from listening to his music. His music presents him as a Spring Breakin’ tailgatin’ good ‘ol party-boy who loves the ladies. I believe there’s only one song in which he has a wife and kids. But that was on his first album before he really found his image/voice/brand. And it wasn’t a single. Since he found his image, he has really stuck to it. And who can blame him? It’s working great.

It’s not about what you think an artist should sing or who they should be

… or where you think they should go as an artist. Unless you’re in their circle of influence, it doesn’t really matter what you want. Sorry.

I ran into a branding issue with Lady Antebellum.

Back before Lady A existed, I wrote a song with Hillary Scott, Casey Koesel, and Jon Armstrong called, “A Woman Scorned.” It’s a fun, rocking, fairly aggressive song that shows off Hillary’s vocals really well. Later, when she, Charles, and Dave formed Lady Antebellum, they started playing our song in all their shows (it’s on YouTube). They even cut it for their debut album. Score! Right? Wrong. When it came time to deciding which last couple of songs wouldn’t make the record, “A Woman Scorned” was reduced to a bonus track. That was disappointment with zeroes on the end of it. But after hearing their album, I understood why. It didn’t fit their brand. It was too aggressive. Even though the song had served them well and helped them get their deal, it didn’t fit the image. I couldn’t argue with that.

The lyric and melody BOTH have to work for the artist.

I’ve mainly focused on lyrical content, but the music has to fit the artist’s brand, too. Miranda Lambert isn’t likely to cut a song that sounds like Shania Twain no matter how well the lyric fits her. Ask yourself: is this song the right kind of pop? The right shade of country?

And it’s important to remember that these brands change over time. They aren’t locked in forever. Lonestar was one thing before “Amazed,” and another thing after. Toby Keith was one thing before “How Do You Like Me Now” and another thing after. Kenny Chesney had a slower, but no less important transition to beaches and nostalgia. So don’t lock a brand in your mind with super glue. Make sure to look for the shifts that are inevitable.

Agree? Disagree? I’d love to hear your thoughts.

FOLLOW THIS BLOG

If you like this blog, please subscribe by putting your email in the “Follow This Blog” section on this page.  It’s either in the upper righthand corner or down below.  Thanks!

YOU VS…

Pick a current artist from whatever genre you target with your writing. Break down their brand. Then be a sweetheart and post your notes in the comments. Together, ya’ll can really help each other out. Thanks!

SHOUT OUT…

Thanks to Chelsea Bain for recording my song, “Simple Is Hard.” It’s on her new album, “All American Country Girl.” You can hear her music being blasted off a stage at a NASCAR event or on Fox Sports. You can check out the song on iTunes here. Thanks, Chelsea!